Erik Danielsson

Pricer was founded by Erik Danielsson in 1991 in Uppsala Sweden.

According to Erik Danielsson, CEO of Pricer AB, the best ESL system for some retailers is part of an integrated in-store/POS system that leads to accurate shelf prices, highly-targeted marketing initiatives, reduced store costs, and reallocation of staff from pricing to customer service.ESLs have been used primarily in grocery so far, because of that sector's frequent price changes.However, they are slowly winning acceptance in other retail sectors as well.

INACCURACIES = PROBLEMS

Erik Danielsson, President and founder of Pricer AB, commented on the agreement announced today."When we first considered possible partners for the North American market, we quickly identified Telxon as the most suitable.In all relevant aspects, Telxon has a stronger position with our potential customers in North America than any other company.Therefore, we acquire the best possible basis for a strong opening into the American market.As for the technological cooperation, the combined LAN will provide significant competitive advantage for both Telxon and Pricer.It is what the large chains are looking for."

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Erik Danielsson, President, or Torbjorn Gelfgren, Executive Vice