Ray Daniels This is Me

Education

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1. 1. Michigan Beer Guide, The Guide To Craft Brewed Beer in Michigan

   www.michiganbeerguide.com/news - [Cached]

   Published on: 5/1/2008   Last Visited: 5/17/2008

   Recognizing this, Ray Daniels, the man behind the Craft Beer Institute and the Real Ale Festival (now also the Editor of Zymurgy & The New Brewer magazines and serves as Director of Brewers Publications), decided that a mead festival was in order.To add to the experience, Ray included cider (made with apples) and perry (made with pears).As a group, these beverages are not usually found in American beer or wine festivals.Like the first Real Ale Festival six years ago, the event was the first of its kind featuring more examples than any event had ever attempted before, and presented the products in a fun and educational format.It was by all who attended, a smashing success."This event gave people the opportunity to experience first-hand the range of flavors that mead can deliver," said Ray.

2. 2. www.sandiegobrewersguild.org

   www.sandiegobrewersguild.org/p - [Cached]

   Published on: 4/23/2008   Last Visited: 7/3/2008

   The Belgian-style beers that Ray Daniels of the Brewers Association refers to as craft beer's "Third Wave" remain hot not so much because of new entries but because of established beers.

3. 3. www.beveragebusiness.com

   www.beveragebusiness.com/archi - [Cached]

   Published on: 4/23/2008   Last Visited: 6/19/2008

   Created by author and Brewers Association employee Ray Daniels, the Cicerone Certification Program will soon be available to test the knowledge of individuals who sell and serve beer.The Cicerone program will certify beer industry employees on a variety of subjects, including beer styles, culture, tasting, ingredients, and pairing beer with food.To encourage students of varying interest levels to participate, the program will offer three separate levels of certification, including Certified Beer Server, Certified Cicerone and Master Cicerone, with costs ranging from $49 to $495."Only those who have passed the requisite test of knowledge and tasting skill can call themselves a Cicerone," Daniels says.
   
   As a past director of craft beer marketing for the Brewers Association, Daniels is no stranger to the brewing industry.A graduate and faculty member of the Siebel brewing school, Daniels has written, edited and published more than a dozen books related to beer and organized the now defunct Chicago Real Ale Festival.
   
   While the concept of a beer sommelier is not new, beer enthusiasts have never been able to find a word that captures the essence of a certified beer expert.Daniels chose the word cicerone, which means a guide who explains matters of archaeological, antiquarian, historic or artistic interest, after rejecting several other possibilities."My hunt covered a good bit of ground from things like 'Savant de Beer' to made-up words like 'Cereviseur', but none rang true," Daniels says.