Mr. Michael Daniels

I checked in with Silver Birches' floral division director Michael Daniels, who has been designing for 25 years and is marking his third year with the hotel, to see what the work entails.

Flowers at Beverly Hills HotelDaniels says the lobby flowers change once a week (typical for upscale hotels).How many flowers does he use each week for the common areas?
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Mr Daniels has a nice sense of humor.

Michael Daniels

The competition started six years ago as a way of showcasing local talent, said Michael Daniels, floral designer for the hotel.Daniels said the competition started with just six trees and grew to more than 24.Competitors decorate the trees, which are then displayed in the hotel.

"We have a waiting list for people who want to participate in this competition," Daniels said."We only choose the cream of the crop."

This year "Frosty the Snowman" created by the arts and crafts store Michael's won the people's choice for best tree, and a tree created by Woodhaven Nursing Home in Montvale won best of show.
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Daniels said the competition has expanded to the Inn at Virginia Tech, where more than 1,000 people voted.
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Daniels said he will continue the tradition because of its impact on the community.

"There's more to a Christmas tree than cranberries, popcorn and colored lights," said Michael Daniels, Hotel Roanoke's floral designer and director of Fashions for Evergreens, the hotel's annual display of themed holiday trees.