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Published on: 1/1/2005
Last Visited: 8/26/2009
Jeff Daniels, Creative Director at LEC, commented: "Recent growth has stimulated us to expand our creative department significantly.
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1st August 2007: Jeff Daniels joins Lane, Earl & Cox as Creative Di
The Directors of LEC are delighted to announce the appointment of Jeff Daniels as Creative Director of the agency.
Jeff has been involved in three other successful agencies in our sector - Publitek, Pan Communications and most recently held the post of Executive Vice President and Chief Creative Officer, Europe, for the healthcare division of Grey Global Group.
An Art Director by training, Jeff has augmented this by studying and specialising in strategic brand development and positioning.
He has been involved in the overall creative implementation and tactical introduction of a number of major brands such as: Crestor (AstraZeneca); Exubera (Pfizer); Singulair (Merck Sharp & Dohme); and Spiriva (Boehringer Ingelheim/Pfizer), to name but a few.
Jeff has built up excellent relationships with his clients over the years and enjoys participating in - and often leading - international cross-functional brand analysis and development teams on behalf of major blue-chip clients in the UK, the United States, Western Europe, Eastern Europe and the throughout the Middle East.
Jeff serves as a permanent member of the Board of Judges for the New York Festival 'Global' Advertising Awards, as well as being a regular HAAG and PMS Awards judge, and he has won more than 40 UK and international creative awards, and that's not counting the dozens of other awards won by various creative teams working under his direction.
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