Cameron Cummins

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  www.marcosfranchising.com/franchise-news.html?start=10 - [Cached Version]
  Published on: 10/2/2008    Last Visited: 6/6/2009  

  "Marco's Pizza is stoked and honored to accept Hospitality Technology's award for industry-leading growth," said Cameron Cummins, vice president of marketing and franchise recruitment for Marco's, who was on hand to accept the award at the magazine's annual Restaurant Executive Summit.
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  Four Slices LLC of Loveland has acquired territory rights for Marco's Pizza that would allow it to open new stores and sell franchise rights to local franchisees, says Cameron Cummins, vice president of development at Toledo-based Marco's Pizza.
  
  Cummins says Four Slices is owned by partners Kevin Pong, Ken White and Dave Knoles.
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  Cummins said it typically cost about $175,000 to $300,000 to open a location.
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  Marco's Pizza's interest was to match athlete investors with proven operators, says Cameron Cummins, vice president of franchise marketing and recruitment. Four to five of the athletes he met are interested in investing with operators. The only glitch is that the active players have reported back to camp and it's hard to connect with them, Cummins says. His second line of defense is to get their wives or financial advisors to call him back.

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  www.marcosfranchising.com/Franchise_News/96-marcos-pizz - [Cached Version]
  Published on: 9/22/2008    Last Visited: 6/6/2009  

  "Marco's Pizza is stoked and honored to accept Hospitality Technology's award for industry-leading growth," said Cameron Cummins, vice president of marketing and franchise recruitment for Marco's, who was on hand to accept the award at the magazine's annual Restaurant Executive Summit.

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  www.marcos.com/about-marcos-pizza - [Cached Version]
  Published on: 1/7/2009    Last Visited: 1/7/2009  

  Cameron Cummins, Vice President of Franchise Marketing & Recruitment

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  www.franchisetimes.com/content/story.php?article=00936 - [Cached Version]
  Published on: 6/3/2009    Last Visited: 6/3/2009  

  Both Toshi Hayakawa of Gyu-Kaku and Cameron Cummins of Marco's Pizza had delegates from Dubai offer to write them a check on the spot. (For the international summary of the expo, see columnist Phil Zeidman's take on page 61.) Food is always a popular way to attract people to your booth, as Krista Laskos, franchise sales manager of Nature's Table Franchise Company discovered.

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  www.franchisetimes.com/content/story.php?article=00906 - [Cached Version]
  Published on: 7/24/2008    Last Visited: 7/24/2008  

  Like any marketing guy worth his salt, Cameron Cummins, vice president of franchise marketing and recruitment for Marco's, asked, "Do you like pizza?"Within minutes he had his cell out, dialing the closest franchisee who promised to deliver a pizza by the time Onnen left the cocktail reception and made the trek back to her room.

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  www.franchisetimes.com/content/story.php?article=00441 - [Cached Version]
  Published on: 8/1/2007    Last Visited: 8/6/2007  

  "We're being pretty aggressive," said Cameron Cummins, Marco's vice president of franchise marketing and recruiting.
  
  He said his company's eagerness is simple: The people attending the event are all existing franchisees with a proven ability to run a profitable store."What better place to go to find franchisees of unbelievable quality who've already been successful than this environment?"Cummins said.

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  www.htmagazine.com/ME2/dirmod.asp?sid=8D86DF469BD74C098 - [Cached Version]
  Published on: 9/2/2008    Last Visited: 9/17/2008  

  Hospitality Technology is proud to announce the addition of notable industry experts Jason Dorsey, author of the book, The Gen Y Guy Connecting Generations; Emanuel Hilario, CFO, secretary and director, McCormick & Schmick's; Cameron Cummins, VP for franchise recruitment, Marco's Pizza; Bryon Stephens, chief development officer, Marco's Pizza; and James F. Exum, Jr, president and CEO of The Krystal Company, to speak at the 2008 Restaurant Executive Summit.
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  Stephens and Cummins will present a unique case study session on day three, Brand Growth Excellence: A Case Study of Success.

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  www.franchisetimes.com/content/story.php?article=00315 - [Cached Version]
  Published on: 9/1/2006    Last Visited: 4/16/2007  

  When Cameron Cummins joined Marco's Pizza in 2005, he had experience crafting marketing strategies that boosted car sales and broadcast revenue, but for his first foray into franchising, he wanted to make a real splash.
  
  "We needed an audacious goal, something that will make us go supernova," he says.
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  To get Marco's up to the $1 billion mark, Cummins will likely draw on past experience launching the Lexus brand, in which he sold 52 dealerships based only on two photos of the car when it was in production.To convince potential dealers to invest $1.9 million to $9 million, based on the size of the dealership, Cummins supplemented the photos with market research that showed the growth of the luxury market, and long-term strategies planned by Lexus.He also emphasized the car's innovations by pointing out more than 350 patents used in the first model.The key, he notes, was showing that Lexus had done its homework and would support dealerships.
  
  He also helmed the consumer-marketing arm at Clear Channel, taking revenue from zero to $60 million in five years.The newly-created division within Clear Channel focused on tying radio advertising with the company's other properties like billboards and Internet components with local in-store promotions.Cummins says advertisers especially liked how the division focused on showing them the ROI that could be achieved with an integrated package.
  
  Cameron Cummins' hot tips for sales and marketing:• Pick employees like you'd choose a spouse: Good matches that draw on passion for the brand ensure longevity and customer satisfaction.• Use customer data to drive sales, such as collecting addresses and sending out letters when customers haven't been in for a month.• Share your story with local media: Pick up the phone and call editors to let them know why they should care and cultivate a buzz on your brand.
  
  Since joining Marco's, Cummins has dramatically changed the way the company operates, says President Jack Butorac.
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  Cameron has so much energy, and you can feel that throughout the company."

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  www.franchisetimes.com/content/story.php?article=00520 - [Cached Version]
  Published on: 9/1/2007    Last Visited: 9/10/2007  

  That effort was so successful, said the franchise's owner, Cameron Cummins, that it has become part of Marco's grand opening package."We got incredible publicity right out of the gate," said Cummins, who also serves as Marco's vice president for franchise marketing.
  
  A one-time sleepy regional chain, Marco's is making an ultra-aggressive bid to become one of the nation's biggest pizza franchises.The company has 159 units, plus licenses for another 512 and is in the process of writing contracts for as many as 250 more, Cummins said.Its goal is to build 1,600 units by 2012, when it would have $1 billion in sales.Cummins said the company is ahead of pace on that goal.
  
  Openings of new locations are just as aggressive.Workers are trained in two days providing pizza to family and friends.On opening night customers are given a free slice of pizza.
  
  But the pizza yard signs are the most unique-and important, given the saturated nature of the industry in which Marco's operates.Cummins, a marketing veteran who worked for Lexus then had his own franchising marketing company before coming to Marco's, came up with the idea while driving around Barberton in advance of his store opening.
  
  It was just before a primary election, and Cummins and Byron Stephens, his business partner, noticed the impact the signs had on promoting a candidate's name-they even picked a winner in a judge's race.
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  The free pizzas, combined with the free slices on opening night, seem to be a lot of product to give away, but Cummins said it's worth it.A high percentage of people in the company's marketing studies who've tried the pizza said they would buy it again.
  
  In addition, Cummins said, these people become company evangelists.Few people eat pizza by themselves, he said.Most order with friends or family and pizza quality is a common topic of conversation in any group.Giving away pizzas turns Marco's into a subject of those discussions.
  
  "Ninety-three percent of Americans have one pizza per month.It wasn't like asking them to try goulash or something like that," Cummins said.

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  About Marco's Pizza - [Cached Version]
  Published on: 9/1/2009    Last Visited: 9/1/2009  

  Cameron Cummins, Vice President of Franchise Marketing & Recruitment

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