Brian Cummins

Preliminary data suggests that bounce rates on Web sites have declined from people originating on Bing, according to Brian Cummins, product manager for search marketing at Coremetrics.

A fundamental change in Microsoft Bing pulls content from indexed Web sites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword helps the searcher find information more quickly, but marketers will only have visibility to data on the last click. They won't know the person originally searched for "mortgages. They will only know the person searched for "mortgage rates," Cummins explains. "It's not clear what will make queries return higher in results," he said.

Brian Cummins of Coremetrics and Matt Bailey of Hanover Direct to Present at Independent Research Firm’s Marketing Forum 2009
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Brian Cummins of Coremetrics and Matt Bailey of Hanover Direct to Present at Independent Research Firm's Marketing Forum 2009
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SAN MATEO, Calif., April 21, 2009 - Coremetrics, the leading provider of online marketing and business optimization solutions, today announced that Matt Bailey, Manager of Search Marketing at Hanover Direct and Brian Cummins, Search Marketing Product Manger, Coremetrics will be presenting in a session entitled "Attribution: Measuring The ROI Of Branding And Social Marketing" at Forrester's Marketing Forum being held at the Disney Yacht & Beach Club Resorts in Orlando, Florida from April 23 to 24, 2009.

Brian Cummins of Coremetrics and Matt Bailey of Hanover Direct to Present at Independent Research Firm's Marketing Forum 2009

Brian Cummins of Coremetrics and Matt Bailey of Hanover Direct to Present at Independent Research Firm's Marketing Forum 2009

Brian Cummins Coremetrics, Inc.