Brian Cummins

Likewise, Stora Enso is offering a lightweight coated web paper called NovaPress Advantage, available in basis weights from 36 lb to 50 lb, according to Brian Cummins, Stora Enso's product and value chain manager for publication papers.The product offers the same caliper and opacity of a freesheet grade that's 4 pounds to 5 pounds heavier, but can save about 10 percent in postage and distribution costs, he says.

"Any [direct mail] product can be made with recycled fiber" without losing quality, according to Brian Cummins, the product and value chain manager for publications at paper manufacturer Stora Enso.Cummins says that even the highest quality papers can include up to 10 percent post-consumer waste without a visible difference.

Stora Enso-which supplies paper to multichannel marketers The Swiss Colony and Harry and David for use in their marketing materials-offers supercalendered, freesheet and offset papers with a standard composition of 10 percent recycled content.Cummins says coated papers have "no problem with the printability, as the coating determines the printability."

Depending on the requirements of the direct mail project, customers can order papers with as much as 30 percent recycled content, Cummins says.

"Any [direct mail] product can be made with recycled fiber" without losing quality, according to Brian Cummins, the product and value chain manager for publications at paper manufacturer Stora Enso.Cummins says that even the highest quality papers can include up to 10 percent post-consumer waste without a visible difference.

Stora Enso,which supplies paper to multichannel marketers The Swiss Colony and Harry and David for use in their marketing materials,offers supercalendered, freesheet and offset papers with a standard composition of 10 percent recycled content.Cummins says coated papers have "no problem with the printability, as the coating determines the printability."

Depending on the requirements of the direct mail project, customers can order papers with as much as 30 percent recycled content, Cummins says.
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Paper suppliers need to be asked about the chain of custody of the pulp they're selling, adds Cummins."Where was the tree grown, where did it go for the pulping and manufacturing process, and is it third-party certified," are questions marketers need to ask their suppliers, he says.