Cherylynne Crowther

MSNBC has positioned itself as a leader in original journalism and breaking news, leveraging journalistic strengths of NBC News and the technology of Microsoft to cover a wide-range of topics meaningful to at-work audiences, says Cherylynne Crowther, vice president of marketing and communications.
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A personalization feature on MSNBC.com helps drive frequency, as do a variety of newsletters, Crowther says.

Cherylynne Crowther, Vice President, Marketing and Communications, MSNBC.comMicrosoft Corp., One Microsoft Way
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Cherylynne Crowther, Vice President, Marketing and Communications, MSNBC.comMicrosoft Corp., One Microsoft WayRedmond, WA 98052Phone: (206) 882-8080
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Cherylynne Crowther is Vice President of Marketing and Communications for MSNBC.com, the Seattle-area based news site.She was named Director of Marketing in October 1998, leading the marketing and public relations department during a time of unprecedented growth.In 1999, MSNBC.com was rated the number one Internet news site by Media Metrix.The site has held the number one rating for all of 1999 and through out 2000 as rated by both Media Metrix and Nielsen/Netratings. Crowther oversees all aspects of marketing and public relations of the site, including the brand image, marketing collaborations with MSNBC cable, the 24-hour news channel and managing the promotional and communications relationships with the company's parent partners, Microsoft and NBC News. Crowther joined MSNBC.com in 1997, in the newly created position of Marketing Manager. Prior to her work at MSNBC.com, Crowther was the Creative Director at KING-TV (NBC) in Seattle overseeing a staff of promotion producers.Before joining KING, she was the news producer for the top-rated 5pm newscast at WOOD-TV (NBC) in Michigan.Crowther received a Bachelor's of Journalism with Honors from the University of Missouri-Columbia and studied International Relations in West Berlin. top

"The bottom line is that sports betting ads are illegal on our site, and we enforced our policy," said Cherylynne Crowther, VP-marketing, MSNBC.com."Once we realized that we had out-of-policy ads running, we yanked them," she said.MediaDailyNews, 2-2-04