Ned Crowley

(Ned Crowley, Executive VP/Group Creative Head, Leo Burnett Chicago Agency)

Executive creative director: Ned Crowley

Ned Crowley , co-managing creative director at Leo Burnett , says inspiration for that spot came from his brother-in-law , a die-hard fan of the band Grateful Dead.He and Bob Akers worked on the campaign for two years before it was ready for Kellogg to air.