Mr. Lyle Crowley This is Me

Education

 Web References

1. 1. - Supercards -

   www.brandaidcorp.com/exec.html - [Cached]

   Published on: 12/3/2004   Last Visited: 12/3/2004

   Vice President of Marketing and Founder: Lyle Crowley
   
   Mr. Crowley has extensive management and marketing experience. Mr. Crowley worked as a consultant for News Corporation, traveling extensively to promote marketing and merchandising programs with major retail chains. He previously served as Director of the St. Petersburg, Russia office of Dixon & Company, a marketing and management consulting firm based in New York and Russia, and as an associate for the investment firm Acquest International. A former journalist for Manhattan, inc. magazine, he has also written articles for The New York Times Magazine, SmartMoney, The New York Observer, Town & Country and several other publications. Along with his other strategic responsibilities, Mr. Crowley will spearhead media and marketing strategy for the Company. Mr. Crowley has an undergraduate degree from Yale University.

2. 2. DMNews.com | News | Article

   www.dmnews.com/cgi-bin/artprev - [Cached]

   Published on: 3/28/2002   Last Visited: 3/28/2002

   has already taken the psychological step to get involved with the brand," said Lyle Crowley, founder and vice president of marketing at BrandAid Marketing, New York. "That gives marketers a better chance of generating a response from consumers as opposed to a piece of direct mail."
   
   Crowley said the division was formed to increase the number of potential advertisers that BrandAid can work with. It has 75 non-direct advertisers, and 15 other companies signed up for direct response campaigns.
   
   About half of those 15 companies began running campaigns late last month, and the rest are to start campaigns next month. They include Soap Opera Digest; SewNews; Parents Magazine; Proactive Solutions; Checks Unlimited and Oreck.
   
   Before forming the division, BrandAid had to prove that people would take the postcards and follow up on the offers.
   ...
   "The postcards were the way to open the door and get in the supermarkets," Crowley said. "After that we slowly moved into offering the CDs with AOL and EarthLink, and once they got a good response and proved to be highly effective we were able to launch the direct response division."
   
   AOL has provided BrandAid with 3 million CDs and Earthlink has given it more than 1.5 million. Crowley said most of the CDs were taken, and that while he could not discuss response numbers, results far exceeded what both companies had anticipated. For AOL and EarthLink a response was described as someone taking the CD from the rack and eventually signing up for the service.
   
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3. 3. Advertising & Promoting to Kids - Speakers

   www.kidscreen.com/apk/2002/spe - [Cached]

   Published on: 7/7/2002   Last Visited: 7/7/2002

   Lyle Crowley Vice President of Entertainment Marketing & Founder BrandAid Marketing Corp.