Chad Crowell This is Me

 Web References

1. 1. MAS Consulting - Company - Press Room - WorkRite Ergonomics, Inc Manufacturer Cuts Inventories by 20 Percent; Speeds Marketing Programs by 75 Percent

   www.mcas.com/company/case-stud - [Cached]

   Published on: 9/6/2004   Last Visited: 11/22/2007

   "With our old database, we were putting band-aids on a dinosaur every time we tried to update the solution," says Chad Crowell, Web and Database Developer, WorkRite Ergonomics.
   ...
   "To sell Sonoma to our targeted customers, we needed accurate data to identify who those customers were," says Crowell.
   ...
   In March 2003, Crowell was assigned the task of evaluating customer relationship management (CRM) solutions. Beginning with 35 CRM solutions designed for midmarket companies such as WorkRite, Crowell and his team evaluated the solutions based on five major criteria:
   ...
   One of the biggest challenges in implementing the solution, according to Crowell, was incorporating more than 25 ACT databases from the field, which existed in various states of maintenance.
   ...
   As a result, inside sales agents have been able to increase the number of valid appointments they set for the field representatives by 20 percent in just the first six months of working with the integrated CRM solution, according to Crowell.
   
   Agility Cuts Marketing Lead Time by 75 Percent With a centralized and up-to-date customer database, WorkRite has been able to launch direct marketing campaigns more quickly. For example, one recent campaign was developed in 10 days rather than the 40 that Crowell estimates it would have taken with the previous system, for a lead-time improvement of 75 percent.
   
   "We ran a targeted report and pulled a list of addresses in 10 minutes," says Crowell.
   ...
   As a result, field reps are more satisfied and successful, according to Crowell.
   
   .NET Framework Provides Flexibility for the Future Microsoft CRM Sales and AltiGen CTI offered the advantage of being based on the Microsoft .NET Framework, according to Crowell. The .NET Framework is an integral component of Windows that provides a programming model and runtime for Web services, Web applications, and smart client applications.
   
   "As a developer, I know that the .NET Framework is the most prominent future-facing technology for Web-based solutions," says Crowell.

2. 2. www.mcas.com

   www.mcas.com/case_studies/work - [Cached]

   Published on: 9/6/2004   Last Visited: 3/27/2007

   "With our old database, we were putting band-aids on a dinosaur every time we tried to update the solution," says Chad Crowell, Web and Database Developer, WorkRite Ergonomics.
   ...
   "To sell Sonoma to our targeted customers, we needed accurate data to identify who those customers were," says Crowell.
   ...
   In March 2003, Crowell was assigned the task of evaluating customer relationship management (CRM) solutions. Beginning with 35 CRM solutions designed for midmarket companies such as WorkRite, Crowell and his team evaluated the solutions based on five major criteria:
   ...
   One of the biggest challenges in implementing the solution, according to Crowell, was incorporating more than 25 ACT databases from the field, which existed in various states of maintenance.
   ...
   As a result, inside sales agents have been able to increase the number of valid appointments they set for the field representatives by 20 percent in just the first six months of working with the integrated CRM solution, according to Crowell.
   
   Agility Cuts Marketing Lead Time by 75 Percent With a centralized and up-to-date customer database, WorkRite has been able to launch direct marketing campaigns more quickly. For example, one recent campaign was developed in 10 days rather than the 40 that Crowell estimates it would have taken with the previous system, for a lead-time improvement of 75 percent.
   
   "We ran a targeted report and pulled a list of addresses in 10 minutes," says Crowell.
   ...
   As a result, field reps are more satisfied and successful, according to Crowell.
   
   .NET Framework Provides Flexibility for the Future Microsoft CRM Sales and AltiGen CTI offered the advantage of being based on the Microsoft .NET Framework, according to Crowell. The .NET Framework is an integral component of Windows that provides a programming model and runtime for Web services, Web applications, and smart client applications.
   
   "As a developer, I know that the .NET Framework is the most prominent future-facing technology for Web-based solutions," says Crowell.