Mr. Philip Crouchman

Contact - Mr Philip CrouchmanTelephone - 01977 673363 Fax - 01977 673521 Email - coatingsuk@archchemicals.com

The coatings business' market strategy in the United States and Canada reflects a focus on new technologies in waterborne and UV-cure coatings, according to Philip Crouchman, who became general manager of Arch Coatings USA in mid-2003.He said the "positive connotations inherent in the brand's Italian style" are being used to develop polyester and polyurethane products, staining materials and coatings for the furniture-making, luxury-car, boat and picture-framing sectors.

Crouchman says the business is introducing new products and will soon enter the texture-coating exterior market.

Arch will now manufacture the acquired product lines using newly leased facilities at Northampton, according to Philip Crouchman, General Manager of Arch Coatings UK.

"These acquisitions strengthen Arch's position as one of the top three coatings suppliers in the U.K. market," said Mr. Crouchman.

Philip Crouchman, who was named general manager of Arch Coatings USA in mid-2003, said the coatings business's market strategy in the United States and Canada reflects a focus on new technologies in waterborne and UV-cure coatings.He said the "positive connotations inherent in the brand's Italian style" are being emphasized in the development of polyester and polyurethane products, staining materials and coatings for the furniture-making, luxury-car, boat and picture-framing sectors.

Crouchman said the business is introducing a number of new products and will soon enter the texture-coating exterior market.

Philip Crouchman, general manager of Arch Coatings USA, said the Sayerlack Dual Cure system is designed to combine the advantages of conventional UV technology with the performance of polyurethanes.

The coatings business' market strategy in the United States and Canada reflects a focus on new technologies in waterborne and UV-cure coatings, according to Philip Crouchman, who became general manager of Arch Coatings USA in mid-2003.He said the "positive connotations inherent in the brand's Italian style" are being used to develop polyester and polyurethane products, staining materials and coatings for the furniture-making, luxury-car, boat and picture-framing sectors.

Crouchman says the business is introducing new products and will soon enter the texture-coating exterior market.