AICC Sales Training Was Held at Royal Containers -... -
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Published on: 9/9/2006
Last Visited: 9/9/2006
Dr. Page Crouch, professor emeritus from Clemson University and well-regarded AICC graphics trainer, held an eight-hour training program on improving the selling of corrugated graphics for 17 salespeople and managers at Royal Containers Ltd., Brampton, Ontario, on August 30.
Developed for AICC members, the training was based on the existing 12-hour program called Selling to Print Capability and addresses the technical requirements in selling graphics that corrugated sales people need to have today.
,I would recommend this to anyone for an in-house training program,, Royal Containers, Kim Nelson says. ,We are going to develop a plan of action with regards to implementing some of the ideas presented and I think we will include Page again in those plans.,
The topics in this training included: options to achieving graphics objectives, print terminology, using color combinations to add colors, graphics for postprint corrugated, critical elements of your print system, inspecting your quality, how to be creative, and planning for success.
Crouch arrived the day before to meet with the management team of Royal and to review current production and design processes.He then incorporated his expert advice into his presentation using specific Royal Containers graphics examples.