Giles Crouch Edit

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1. 1. www.lifesciencesbtr.com

   www.lifesciencesbtr.com/index. - [Cached]

   Published on: 4/29/2007   Last Visited: 4/29/2007

   - Giles Crouch, V.P. Sales & Marketing, MedMira Inc.

2. 2. MedMira Grows Rapid HIV Test Sales in Latin America

   www.prnewswire.com/cgi-bin/sto - [Cached]

   Published on: 4/20/2006   Last Visited: 4/20/2006

   "We consider product registration and subsequent sales activity in Argentina to be a critical step in developing the Latin American market," said Giles Crouch, vice president of global sales & marketing, MedMira. "Working closely with EXPORTRADE in Argentina, as well as with our other representatives in Latin America to achieve country registrations followed by sales, will allow us to continue growing this market for our rapid HIV tests and future products, including co-infection tests for HIV and Hepatitis C." Most rapid HIV testing is conducted in professional labs in Argentina using serum/plasma. The MiraWell HIV test can be used with serum/plasma as well as whole blood, which will open further markets in rural areas where no suitable lab facilities are readily available. Crouch continued, "Product and technical training with EXPORTRADE's in-country representatives will begin shortly and we look forward to launching MiraWell HIV nationally within the next few months."

3. 3. Welcome to MedMira Inc.

   www.medmira.ca/bios/crouch.htm - [Cached]

   Published on: 4/22/2006   Last Visited: 4/22/2006

   Giles Crouch, Vice President of Marketing and Business Development
   
   Giles Crouch joined MedMira as Vice President Marketing and Business Development in March, 2004. Mr. Crouch brings over 10 years of sales and marketing experience in the international arena to MedMira and is well-versed in establishing distribution channels internationally. He was most recently Chief Marketing Officer for Unique Solutions, a lifestyle solutions company exporting body scanning technology around the world. Mr. Crouch has built and led marketing communications teams from start-up phases through to mergers and acquisitions by major corporations from the United States. He has worked in a public Canadian company and is an active volunteer in the community. In 2001 he co-founded a regional creative advertising awards program, the Ice Awards, which is recognized nationally as a guide for Atlantic Canadian creative marketing.