Dr. Geoffrey I. Crouch This is Me

 View all 15 references Web References

1. 1. ro.uow.edu.au

   ro.uow.edu.au/commpapers/253/ - [Cached]

   Published on: 3/7/2007   Last Visited: 3/7/2007

   G. I. Crouch, La Trobe University
   ...
   This article has been accepted for publication by Sage and will be published as: Crouch, GI, Oppewal, H, Huybers, T, Dolnicar, S, Louviere, JJ & Devinney, T, Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment, Journal of Travel Research.

2. 2. www.crctourism.com.au

   www.crctourism.com.au/CRCBooks - [Cached]

   Published on: 3/1/2003   Last Visited: 3/29/2007

   The research is being undertaken by Geoffrey I. Crouch, Professor of Marketing at La Trobe University, and Jordan J. Louviere, Professor of Marketing at The University of Technology, Sydney.

3. 3. Space Tourism: Marketing to the Masses

   www.space.com/adastra/050606_i - [Cached]

   Published on: 6/6/2005   Last Visited: 6/6/2005

   Marketing research is vital if commercial space tourism experiences are to be designed on the basis of a sound understanding of consumer choice behavior, explained Geoffrey Crouch, Professor of Marketing and Department Head of the School of Business at La Trobe University in Melbourne, Australia.
   
   Crouch and his colleagues, Timothy Devinney of the Australian Graduate School of Management, and Jordan Louviere at the University of Technology in Sydney, Australia are engaged in new space tourism market research, work done as rigorously and as scientifically as possible.
   ...
   But there are limitations, Crouch told SPACE.com. "Particularly in this situation ...It has no sort of past history, no past customer behavior to look back on and project into the future."
   
   Scoping out the future of space tourism is very difficult, Crouch said, made all the more so because it's a "new-to-world product."
   
   Willing and wealthy folk
   
   Crouch noted that events of the past year have shown that commercial space tourism is technologically feasible. But "commercial feasibility" is yet to be demonstrated, he said, and added that this viability rests on more than the existence of a few "willing and wealthy" folk, he said.
   
   While the signs are promising, commercial space tourism entrepreneurs have many marketing questions that remain unanswered, Crouch reported.
   ...
   Compared to other product categories, one must expect that the chance of failure in space tourism will likely be much higher, Crouch said.
   
   Of the 20-plus private sub-orbital ventures, Crouch said, just how many of these will succeed is uncertain. "Many ideas never get off the drawing board."
   
   Crouch unveiled a preliminary set of suborbital findings from their research. Among them:
   ...
   Crouch and his associates are ready for the long haul performing market research to flag imperatives for space tourism.