www.difflock.com/magazine/4x4_News/Not_all_doom_and_glo -
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Published on: 1/19/2007
Last Visited: 7/7/2008
"Dealerships have not been reporting any meaningful drop-off in demand for prestige SUVs, with sales of new and used examples currently in line with what we saw at the same point last year," explains Richard Crosthwaite, Prestige Car Editor at EurotaxGlass's.
"Given the investment required to purchase and run this type of vehicle, the scale of the proposed increases in Congestion Charge penalties and the new road fund duty are unlikely to impact sales significantly.While owners may have a concern about running costs, this is more likely to result in an ever-higher proportion of diesel models being sold compared to petrol, rather than a migration of buyers away from the sector as a whole."
Sales of new prestige SUVs for the 11-month period up to December 2006 topped 51,667, representing an 7 per cent increase over the same period in 2005, and 20 per cent more than in 2004 [see Table 2, below].Crosthwaite continues, "Looking forward, the rapid rise of new car sales in this sector over the past few years will probably mean there will be a natural levelling-off, or even a slight drop, in prestige SUV sales as demand naturally becomes satisfied.However, ecological concerns will not drive down registrations in the way that many people currently think."
Residual values remain strong
There is little prospect of a dramatic fall in residual values within the prestige SUV segment, suggests Crosthwaite.
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Crosthwaite adds, "People buy prestige SUVs for their desirability, as well as their perceived practicality and safety.
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"There will be a further sizeable influx of mid-sized SUVs from the volume-brand manufacturers this year, yet there is little to suggest that there will be a commensurate uplift in demand necessary to bolster residuals over the medium term," adds Crosthwaite.