Margaret M. Crossen

Margaret M. Crossen - President, McGrath/Crossen Associates; she has over 20 years experience in communications, advertising, marketing and public relations.

Margaret M. Crossen, Communications and Events Director

Margaret M. Crossen is President of McGrath/Crossen Associates which is a partner agency of BrandSync.McGrath/Crossen Associates is a full-service strategic communications firm that creates integrated marketing programs to achieve client goals.She has worked in communications, advertising, marketing and public relations for more than 25 years.She has special expertise in advising CEOs and presidents in the development of communications strategies designed to leverage the power of their positions to strengthen the overall organization and support its brand image.She has received numerous awards for marketing efforts on behalf of her clients and is active in the Richmond Ad Club and the Public Relations Society of America.As a former president, she has also served as chairman of the Past President's Council of the American Marketing Association in Richmond and presently serves as a director on the board.

Trani said the idea was his but grew out of conversations with Margaret G. Crossen, whom VCU hired in early 2000 to help him market the university, especially its life sciences program.
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Crossen is president of McGrath/Crossen Associates.

"She knew the Ward people," he said."She introduced us to the Ward people."

Crossen, who works out of her River Road home, was paid a $5,000 retainer the first month and has been paid $10,000 a month since.This year, VCU exercised the second of four one-year options to renew the contract, but told Crossen it would reduce her monthly retainer to $5,500 and expenses to $500 on May 1 because of the state's budget crisis.

Crossen also has a business relationship with Ward TV, which paid her firm about $200,000 to handle the initial marketing and public relations for the program, according to Ward.
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Crossen said Trani "saw a great need for public education in life sciences."