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    www.e2detroit.com/faculty.html - [Cached Version]
    Published on: 3/19/2007    Last Visited: 3/19/2007  

    Mr. Cross retired from PaineWebber in July of 1998 to pursue private investments and then joined Highland Capital Management, Inc., a Registered Investment Advisor founded by his wife, Kimberly A. Cross.
    ...
    In February 2000, Mr. Cross co-founded Sonoma Photonics, Inc in Santa Rosa, CA where he served as CEO and Chairman until he resigned to return to Michigan in August 2002.During his tenure, Mr. Cross spearheaded the development of the business plan and raised $ 10.7 million in venture funding from domestic and European investors.Sonoma Photonics continues to operate in Santa Rosa, CA despite the drastic downturn in the worldwide telecom market.In August 2002, Mr. Cross returned to Michigan and is currently the founder of Windward Associates, a venture consulting business.

    Mr. Cross' past board memberships include: G2 Networks, Inc. of Los Gatos, CA, Safari Technology Inc. of Lawton, Michigan, GCB Technologies of San Jose, CA, InGenius Technologies of Kalamazoo, MI., Wordenglass Inc. of Kalamazoo, MI., Machine Vision International of Ann Arbor, MI, and Inivest of Detroit, MI, and Triumph Resources of New York City.

    Mr. Cross was a founding investor of three companies resulting from MIT's Technology Transfer Department: Intellitec, Axiomatics, and LNL Technologies.He served as a board member for Axiomatics and Intellitec.He was also a member of MIT's Laboratory for Manufacturing and Productivity.He has served as a financial advisor to Triscend Semiconductor of Mountain View, CA, Macropore Corporation of San Diego, CA. and All-American Semiconductor of San Jose, CA.

    He currently serves as a Director of Municipal Financial Consultants, Inc. of Grosse Pointe, MI., as Non-executive Chairman of The Board for IMX Solutions of Royal Oak, MI, and as a Director of Green Daisy of Grand Rapids, MI.

    Since 1962, Mr. Cross has invested in forty private companies.Among the more well known are Novell, DSC Communications, Inktomi, Warehouse Club, PayPal, Napster, and he was a first round investor in Google.

    Mr. Cross was named The Distinguished Alumni in 2005 by The School of Business Administration at Wayne State University where he is also their first Executive in Residence.He also serves of the Business School's Board of Visitors and on The Critiquing Committee for their Entrepreneur Program.He also administers the prestigious Adams Family Fellowship for Entrepreneurship at Wayne's Business School.

    He is currently a Board member of Great Lakes Angels, a founding member of Michigan Venture Capital Association, a Board member of Automation Alley's Entrepreneurial Initiative of Southeast Michigan, a former Trustee of Mariners' Church of Detroit, and an inactive trustee of The Professional Children's School of New York City.

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    Michigan Technology Leaders 2006 - [Cached Version]
    Published on: 12/9/2008    Last Visited: 12/9/2008  

    Mr. Cross retired from PaineWebber in July of 1998 to pursue private investments and then joined Highland Capital Management, Inc., a Registered Investment Advisor founded by his wife, Kimberly A. Cross.
    ...
    In May of 2001, Mr. Cross retired from Highland Capital Management, Inc.In February 2000, Mr. Cross co-founded Sonoma Photonics, Inc in Santa Rosa, CA where he served as CEO and Chairman until he resigned to return to Michigan in August 2002.During his tenure, Mr. Cross spearheaded the development of the business plan and raised $ 10.7 million in venture funding from domestic and European investors.Sonoma Photonics continues to operate in Santa Rosa, CA despite the downturn in the telecom market.In August 2002, Mr. Cross returned to Michigan and is currently the owner of Windward Associates, a venture consulting business.

    Mr. Cross was selected as one of the nations top twenty-five stockbrokers by Registered Representative Magazine in 1981 (awarded only once in an individual's career) and is also included in the National Directory of Exceptional Stockbrokers.He is a Certified Financial Planner and a member of the National Association of Stock Plan Professionals.He was also a member of PaineWebber's Chairman's Club.During his years at Kidder Peabody, Mr. Cross brought in 12 investment banking transactions that resulted in significant financings and/or IPO's.

    Mr. Cross has a broad base of knowledge of the securities industry and extensive experience in developing investment strategies for wealth building, preservation of capital, and retirement planning for high net worth individuals.His business also includes small institutions, corporations, and both domestic and international money managers.

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