// VOLVO EVENT MANAGEMENT // -
[Cached Version]
Published on: 7/26/2004
Last Visited: 8/14/2005
"We're very excited about this sponsorship, which extends the Volvo tradition of supporting sailing to a new dimension," says Alan Cousins, Managing Director, Volvo Car Ireland, adding, "Additionally, the expedition plans to bring Irish music and culture to the local people who live in this harsh environment as well as recording the fragile eco-systems of these wonderful lands."
He added, "There are also some very strong parallels with Volvo's never-ending drive for safety, which, of course is the ultimate priority, and travelling under sail power, we are using the natural resources of the planet."