Mr. Al Courchesne

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  ecologycenter.org/bfm/vendors/ - [Cached Version]
  Published on: 10/5/2009    Last Visited: 10/5/2009  

  Contact: Al Courchesne, Becky Smith, Sarah Coddington

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  froghollowfarm.foodzie.com/?(f-Math.floor(k/2))*(c/k):0 - [Cached Version]
  Last Visited: 7/29/2009  

  Al Courchesne or "Farmer Al" as he likes to be called, wasn't raised on a farm but came to farming later in life at the age of 30.
  
  A "city-boy", Al was raised in Berkeley and El Cerrito and graduated from the University of California at Berkeley with a degree in Anthropology. Al started farming in Honolulu, Hawaii after he left his teaching position at Punahou School. Al farmed in Hawaii for 2 years raising lettuces and tomatoes before returning home to the Bay Area.
  
  He planted his first peach orchard on his new farm in Brentwood in 1976, because peaches are his favorite fruit. In 1989 Al decided to farm organically, changing not only his farming practices but also the name of the farm.
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  When not working on the farm, delivering fruit or selling at the Farmers' Markets, Al is busy working to promote sustainable agriculture through organizations like CAFF (Community Alliance with Family Farms) and CSA (Committee for Sustainable Agriculture).
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  In 1999 having spent five years helping Al on the farm, Becky created a delicious line of jams, chutneys, and marmalades which became an overnight sensation at San Francisco's Ferry Plaza Farmers' market and are now available nationally.

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  www.wmspartners.com/news_archives.php?id=109&PHPSESSID= - [Cached Version]
  Published on: 4/23/2003    Last Visited: 9/22/2009  

  "There's always that concern," says Frog Hollow Farm owner Al Courchesne, who has been part of the downtown San Francisco Ferry Plaza Farmers' Market since it began in 1993. He will have a permanent storefront inside the Ferry Building.
  
  "It's going to depend on the vendors and how they represent their product. If they maintain their product's quality and if they educate their customers as to why their product is different, then it will work," Courchesne says.

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  www.wmspartners.com/news_archives.php?id=109&PHPSESSID= - [Cached Version]
  Published on: 4/23/2003    Last Visited: 10/15/2008  

  "There's always that concern," says Frog Hollow Farm owner Al Courchesne, who has been part of the downtown San Francisco Ferry Plaza Farmers' Market since it began in 1993.He will have a permanent storefront inside the Ferry Building.
  
  "It's going to depend on the vendors and how they represent their product.If they maintain their product's quality and if they educate their customers as to why their product is different, then it will work," Courchesne says.

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  www.beyondorganic.org/cookingfresh/cfjam.html - [Cached Version]
  Published on: 3/26/2002    Last Visited: 2/6/2003  

  In 1994, Smith met Frog Hollow farmer Al Courchesne at a conference, and in 1995 moved to the Brentwood farm to learn more about organic peach farming.

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  froghollowfarm.foodzie.com/products/1359-Organic-Peache - [Cached Version]
  Last Visited: 7/29/2009  

  Try the peach that Farmer Al proclaims as "the taste of heaven on Earth..." Enjoy 12 hand selected certified organic peaches, approx. 6 pounds.
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  Al Courchesne or "Farmer Al" as he likes to be called, wasn't raised on a farm but came to farming later in life at the age of 30.
  
  A "city-boy", Al was raised in Berkeley and El Cerrito and graduated from the University of California at Berkeley with a degree in Anthropology. Al started farming in Honolulu, Hawaii after he left his teaching position at Punahou School. Al farmed in Hawaii for 2 years raising lettuces and tomatoes before returning home to the Bay Area.
  
  He planted his first peach orchard on his new farm in Brentwood in 1976, because peaches are his favorite fruit. In 1989 Al decided to farm organically, changing not only his farming practices but also the name of the farm.
  ...
  When not working on the farm, delivering fruit or selling at the Farmers' Markets, Al is busy working to promote sustainable agriculture through organizations like CAFF (Community Alliance with Family Farms) and CSA (Committee for Sustainable Agriculture).
  ...
  In 1999 having spent five years helping Al on the farm, Becky created a delicious line of jams, chutneys, and marmalades which became an overnight sensation at San Francisco's Ferry Plaza Farmers' market and are now available nationally.

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  www.peachorama.com/farms.html - [Cached Version]
  Published on: 12/9/2000    Last Visited: 6/28/2005  

  Al Courchesne or "Farmer Al" as he likes to be called, wasn't raised on a farm but came to farming later in life at the age of 30.A "city-boy", Al was raised in Berkeley and El Cerrito and graduated from the University of California at Berkeley with a degree in Anthropology.Al started farming in Honolulu, Hawaii after he left his teaching position at Punahou School.Al farmed in Hawaii for 2 years raising lettuces and tomatoes before returning home to the Bay Area.He planted his first peach orchard on his new farm in Brentwood in 1976, because peaches are his favorite fruit.
  
  In 1989 Al decided to farm organically, changing not only his farming practices but also the name of the farm.

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  10 Things Your Farmer's Market Won't Tell You (10... - [Cached Version]
  Published on: 4/12/2006    Last Visited: 4/12/2006  

  "The idea that you can get food cheaper at a farmer's market is ancient history," says Al Courchesne, owner of Frog Hollow Farms in Brentwood, Calif. Courchesne's organic peaches fetch $3.50 to $4 a pound at markets in the Bay Area, anywhere from 15 to 33 percent more than conventional peaches cost at supermarkets on the West and East coasts.
  
  Why the premium?Small farmer's market growers often can't compete with the prices of major grocery chains, which have become ever more cost-competitive in the age of Wal-Mart and other big consolidators.Farmers also say the price is more than compensated for by quality.Supermarkets pick fruit and vegetable varieties for their ability to survive thousands of miles of transportation.Supermarket fruit is also picked well before it's ripe, Courchesne says, a process that allows it to last longer, but that has the side effect of lessening the sugar content that makes vine-ripened fruit sweeter.

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  CUESA > Farmers Markets > Farmers > Frog Hollow Farm - [Cached Version]
  Published on: 3/26/2006    Last Visited: 8/26/2009  

  PEOPLE: Farmer Al Courchesne; business partner, co-owner and wife Rebecca Courchesne; and co-owner Sarah Coddington along with 20 full-time and 20 seasonal employees
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  FARM HISTORY/PHILOSOPHY: Al Courchesne, or "Farmer Al," as he likes to be called, grew up in the Bay Area and graduated from UC Berkeley. After a ten-year career in Hawaii as a school teacher, a friend convinced him to become a farmer. After two years of growing lettuce and tomatoes, he decided to move back to California and try his hand at farming closer to home. In 1976 he purchased 13 acres in Brentwood and planted peaches because they are his favorite fruit. From the beginning his goal was to grow great-tasting fruit and to market it locally.
  
  In 1989 Farmer Al decided to go organic and change the farm name to Frog Hollow Farm. Over the years, Frog Hollow has expanded from its original 13- acre parcel to a thriving 130-acre farm. Farmer Al, Becky, Sarah and Sarah's partner, Michael Turner, work together for a common goal: sharing the bounty of the harvest with loyal customers in the Bay Area and around the country.

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  CUESA > Farmers Markets > Farmers > Frog Hollow Farm - [Cached Version]
  Published on: 6/7/2006    Last Visited: 9/16/2007  

  FARM HISTORY/PHILOSOPHY: Al Courchesne, or "Farmer Al," as he likes to be called, grew up in the Bay Area and graduated from UC Berkeley.After teaching in Hawaii for ten years, a friend convinced him to become a farmer.After two years of growing lettuce and tomatoes, he decided to move back to California and try his hand at farming closer to home.In 1976 he purchased 13 acres in Brentwood and planted peaches because they are his favorite fruit.From the beginning his goal was to grow great-tasting fruit and to market it locally.
  
  In 1989 Farmer Al decided to go organic and change the farm name to Frog Hollow Farm.Over the years, Frog Hollow has expanded from its original 13- acre parcel to a thriving 130-acre farm.
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  FARMER(s): Al Courchesne; business partner, co-owner and wife Rebecca Courchesne, and co-owner Sarah Coddington

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