Bay Weekly -
[Cached Version]
Published on: 8/12/2001
Last Visited: 8/12/2001
As program director Alex Cortright explains , WRNR is trying to figure out a way to successfully blend art and commerce.
Although total free-form craziness is a beloved idea and philosophy , it just doesn't work , said Cortright.But we're doing our best to keep it alive and kicking..
By mixing more contemporary and popular music into their eclectic style , WRNR is hoping to reach newer audiences and to draw more advertising.
We were so far out of the mainstream , explained Cortright.Now we will be embracing more new artists and new music while still playing the artists everyone knows and loves..
While the pressure to reach new listeners increases , long-time listeners can expect to hear a tighter , more current WRNR , with less music from bands that nobody cared about when they were recording and still don't care about now , said Cortright.
Pop rock groups like The Bare Naked Ladies , who were virtually never aired on WRNR , will now be aired as frequently as the Grateful Dead , a WRNR favorite.A programmed format will also mean less chat from the jocks and smoother transitions between songs.
Undoubtedly , the changes at WRNR will receive mixed reviews from fans.
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Cortright expects good reviews as well as bad.I think people are going to be excited as well as disappointed by WRNR trying to pen up to a broader audience , he said.Sadly , there are just too few music enthusiasts these days , and we've got to grow to reach the people that should be listening to us..
WRNR's programmed format does not affect the entire 24 hours of music.About one-third of WRNR's format , the wee evening and early morning hours , will remain freeform.Specialty shows such as Bill Wright's Road Trippin' will not be programmed.