www.medialifemagazine.com/artman2/publish/New_media_23/ -
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Published on: 3/13/2008
Last Visited: 4/9/2008
"A lot of people aren't going to web sites for political information and results," says Regina Corso, director of the Harris Poll.
The poll surveyed 2,302 adults in January and found that 56 percent of respondents said they never went to political blogs.Just 22 percent said they visited such sites several times a month or more.Another 23 percent visited occasionally -several times a year.
"I had expected more people to actually have read them, at least occasionally," says Corso."You are getting the activists and that's all."
While the Harris Poll doesn't have figures on the percentage that went to blogs back in 2004, Corso remembers that the excitement among both Democrats and Republicans about the potential of blogs.Given that, she would have expected political blogs to be drawing a much larger percentage of surfers by now.
"Maybe they are old hat, they are not novel," says Corso.
...
These are the people who vote," says Corso.