Ms. Kim Corrigan This is Me

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1. 1. www.kukoda.com

   www.kukoda.com/2006/01/24/smok - [Cached]

   Published on: 1/1/2006   Last Visited: 12/3/2007

   Just listen to FCB's Executive Vice President Kim Corrigan, whose optimism regarding these ads is, frankly, fucking ridiculous:
   
   "We had an opportunity to make the whole concept of "anti-drug" more aspirational and to figure out a way of taking the notion of drug use and putting it in the context of something teens could find motivating," said Kim Corrigan, FCB's evp and worldwide account director. "This brand platform will stick with [teens] . . . because it is the kind of message that is more readily internalized when they are confronted with the choice of to smoke pot or not. It is more peer to peer and it feels more authentic."
   
   There you have it: advertising doubletalk from a woman who probably lives in a three story loft in Tribeca from all the money she's previously made by coming up with beer ads that feature horses farting in women's faces or some such. And if Ms. Corrigan's statement isn't enough to convince you the nation is this close to turning the corner on the war on drugs, well, then I just don't know what to tell you. Here's some more screenshots of the ads.

2. 2. Birmingham Bloomfield Community Coalition - New Anti-Drug Ad Campaign Debuts

   www.bhamccoalition.org/modules - [Cached]

   Published on: 12/2/2004   Last Visited: 1/31/2006

   "We had an opportunity to make the whole concept of 'anti-drug' more aspirational and to figure out a way of taking the notion of drug use and putting it in the context of something teens could find motivating," said FCB executive Kim Corrigan.

3. 3. cannabisnews.com: All Eyes on Denver’s Marijuana Laws

   www.cannabisnews.com/news/thre - [Cached]

   Published on: 6/4/2006   Last Visited: 6/4/2006

   The 2005 media budget for the campaign is $120 million, with $25 million being spent on the latest six spots."We had an opportunity to make the whole concept of "anti-drug" more aspirational and to figure out a way of taking the notion of drug use and putting it in the context of something teens could find motivating," said Kim Corrigan, FCB's evp and worldwide account director.