Deborah Correa

Deborah Correa | Head of Sales Strategy and Client Services

Deborah Correa joined Freewebs in 2007 as the Head of Sales Strategy and Client Services.In this role, she oversees all ad and sales support operations.

Deb brings to Freewebs 15 years of ad, sales, and marketing experience.Before joining Freewebs, she was the Vice President, Content and Production at U.S. New Ventures, a start up venture.Prior to U.S. News Ventures , she served as Director, Operations at WPNI and led advertising and product development, account mangement, contract management, and project management.Prior to WPNI, Deb worked at Bell Atlantic / Verizon Communications as in Online Product Development and Media Merchandising where she led efforts to reach out to new customers.

Deb holds a BS in Radio, Television and Film from the School of Communications at James Madison University.When she's not working or watching one of her three children at a sporting event, she dreams of spending days at the beach.

Deborah Correa | Head of Sales Strategy and Client Services

Deborah Correa joined Freewebs in 2007 as the Head of Sales Strategy and Client Services.In this role, she oversees all ad and sales support ...

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Washingtonpost.Newsweek Interactive's director of creative and client services, Deborah Correa, contends that when formats are varied depending on campaign goals and demographic targets, users and advertisers have a better combined experience.

Context drives the format choice.According to Correa, "It's a strategy of contextual relevance; we make the creative work with it."

The Results

Rocks "R" Us may have been comfortable with new-fangled ad formats, but when it came to measurement, old fashioned polling was the gauge of choice.The company has been doing in-store surveys for years, and Washingtonpost.Newsweek Interactive worked with the advertiser to develop a survey to collect tangible, real-people responses.Among the promising results:

Also taking place at 3 : 45 p.m. will be Session B : New Ad Approaches : Rich Media , with presenters Deborah Correa , director of sales development , Washington Post Newsweek Interactive , and John Fedota , Sales Development Facilitator , Washington Post Newsweek Interactive.

Also taking place at 3 : 45 p.m. will be Session B : New Ad Approaches : Rich Media , with presenters Deborah Correa , director of sales development , Washington Post Newsweek Interactive , and John Fedota , Sales Development Facilitator , Washington Post Newsweek Interactive.