Robert Coronado

Newly opened Pinc & Blu Jeans by Coronado's, on Park Hill Drive, caters to the private school and TCU market. Pinc & Blu Jeans owner Robert Coronado said he carries a few expensive, eclectic items such as a woven cashmere top to draw people into the store, but designer jeans and T-shirts are his bread and butter.And his customers are willing to pay $140 for the same jeans Rene Zellweger is seen wearing in a magazine article - and for the kind of service Coronado lavishes on them.
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Coronado grew up in his parents' Fort Worth tailor shop and he knows how clothes should fit.He's so serious about fitting his clients that he doesn't put mirrors in his fitting rooms."When a girl takes a pair of jeans into the dressing room and thinks they fit great, she doesn't realize they're going to stretch out and needs a slightly tighter fit.I want to see the stuff on them," he said.

Robert Coronado, the owner of the new store, Pinc and Blu, said one of the most important elements of a store is the name.Although the name of his shop contains two misspelled words, he wouldn't have it any other way.

"People will remember it," Coronado said.
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Coronado said he thinks TCU students will appreciate what Pinc and Blu is all about."If anybody gets what I am trying to do with fashion, it's the TCU students," Coronado said.
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Coronado reads fashion magazines to get ideas for what to carry in his own store.He also has friends in Los Angeles that give him the scoop on what is hot right now in the fashion world.

Clothing at Pinc and Blu is purchased in New York, Los Angeles, Las Vegas and Dallas.Coronado said he only buys a few of each item so that not everyone is wearing the same thing.Even if he knows he could sell plenty more of an item, he does not order more once it is sold out.

"Sometime you have to say no to the money and look at the bigger picture," Coronado said.

Coronado's commitment to his customers are part of the reason Pinc and Blu is so unique.