insidefranchising.com.au/franchising_news_2007.asp -
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Published on: 1/1/2007
Last Visited: 6/29/2008
On August 20 ecowash mobile Managing Director Jim Cornish, and Operations Director Stewart Nicholls, unveiled a new franchise in Las Vegas.
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Mr Cornish also unveiled Ecowash Mobile Europe in France in February this year and there are other overseas locations in the pipeline for early next year.
"It is all very exciting," he said.
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Even with the franchising industry struggling at times in Australia, Directors Jim Cornish and Stewart Nicholls have always been determined to make their Australian enterprise a great success.
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Jim and Stewart have developed an expanding business with a strong professional image and branding that is recognisable in all states of Australia and overseas.
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Ecowash Mobile Directors Jim Cornish and Stewart Nicholls, both former race and rally drivers, established Ecowash Mobile in March 2004.
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Jim and Stewart saw a great opportunity to launch Ecowash Mobile Europe.
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Jim recently visited France to help establish the first franchise in the Cote D'azur region.
"We have just launched the first Ecowash Mobile Europe franchise in the south east of France.We will then open master franchises in main European countries such as Switerland, Italy, Spain, Portugal, Germany, Belgium and so on," Jim said.
"The response to the brand and the quality and convenience of our service has been fantastic so far.There has also been a huge acknowledgement of the environmental benefits of using a waterless car wash," he said.
Jim says that there are both challenges and benefits in establishing a business in Europe.
"All the countries within the European community are very specialised markets.This presents many challenges such as the languages, tax laws and cultural issues - these have to be dealt with effectively and efficiently," he said.
"Europe is known around the world for being one of the hardest places to establish a business and our model has been very well accepted so it's a good testimony to strength of our business model," Jim said.
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We could not imagine delivering a service without focusing on customers' demands and we immediately understood that Jim and Stewart had the same concern," he said.
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According to Jim, establishing Ecowash Mobile in Europe and the Middle East has helped the Directors improve their franchising system.
"Through our international operations, we have learnt that the majority of the Ecowash Mobile system is accepted wherever we go - about 95 percent of our model has been applicable in all markets.We now have the opportunity to get feedback from other countries' experiences and work together towards continuous improvement of our franchise," Jim said.
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"What really impressed us is how Stewart and Jim, the Directors, are looking ahead to the future.
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Jim Cornish and Stewart Nicholls, both former race and rally drivers, established Ecowash Mobile in March 2004.
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Ecowash Mobile Directors Jim and Stewart decided to take a big step and seize the opportunity to launch their expanding business offshore in the Middle East.
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There is a massive water shortage in the Middle East, so the Ecowash Mobile franchise model is obviously a good fit," Jim said.
Jim visited Saudi Arabia in February, June and then again in August to help establish the Master Franchise for the region.
"It has been a great experience.Saudi Arabians have a high level of integrity and they are great people to deal with.We all get along very well , it all started with just a handshake and we have gone from strength to strength" Jim said.
"They also like to structure long-term agreements.The Ecowash Mobile Middle East Master Franchise, located in Damman, is a 25-year project and we are very excited about the potential of the region.
"The Middle East operation already has four Ecowash Mobile cars on the roads, covering areas within Damman and Al-Khobar in Saudi Arabia's Eastern Province.The local response has been great so far with both car dealerships and private car owners being extremely impressed with the quality of the results and the convenience of the service.Our protective coating lasts even longer and looks better on their cars because they don't get mud, just sand," Jim said.
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We are confident our business will have an excellent future as Jim Cornish came from Australia to train and support our new franchise firsthand.
"The joint venture agreement will help create job opportunities for locals.Some funding institutions and government departments such as the Ministry of Water have already expressed an interest in supporting local young Ecowash Mobile franchisees," he said.
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Jim and Stewart are also in the process of finalising a joint venture agreement for the launch of Ecowash Mobile Europe (based in France) in October and Middle East operations will extend into the Kingdom of Bahrain, in November.
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But international expansion adds a whole new dimension to growth "The Middle East and Europe are both very different markets to Australia but they both face the same lifestyle and environmental challenges that have made us successful in Australia" said ecowash mobile director Jim Cornish.
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