Allison Cornia This is Me

Education

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1. 1. VERDIEM - Power Management for PC Networks - Surveyor

   www.verdiem.com/company/manage - [Cached]

   Published on: 8/8/2008   Last Visited: 8/8/2008

   Allison Cornia | Vice President of Marketing
   ...
   Allison Cornia | Vice President of MarketingAs Vice President of Marketing, Allison Cornia brings over 15 years of experience in marketing technology products and services in both large and small company environments.Her daily responsibilities include the oversight of all facets of marketing and corporate communications, with particular emphasis on heightening brand awareness, driving a higher public profile for the company's products and services, and deepening the company's focus on the user experience as a competitive differentiator.
   
   Allison came to Verdiem from Digeo, Inc. from where she was responsible for all facets of marketing, from driving market research to creating the go-to-market and brand strategies for Digeo's Emmy® award winning Moxi HD digital media recorders.Prior to Digeo, Allison was at Real Networks, where she led a consumer marketing team in the music division.Allison also spent several years at Microsoft in senior marketing positions in the Xbox and MSN organizations.For Xbox, she developed the global customer relationship management (CRM) strategy and led a team in managing customer acquisition and retention programs for Xbox Live.For MSN, she had global responsibility for the CRM strategy for all MSN services, including Hotmail, Instant Messenger, MSN Music and Outlook Live.She is a frequent speaker and has authored several papers on CRM and targeted marketing optimization.
   
   Allison is a graduate of Smith College in Northampton, Massachusetts with a degree in Comparative Political Science and attended both MBA and PhD programs with an emphasis in Marketing at Arizona State and Georgia State Universities.

2. 2. Digeo Culture Our Management Page

   www.digeo.com/culture_manageme - [Cached]

   Published on: 12/24/2007   Last Visited: 12/24/2007

   Allison CorniaDigeo Culture Our Management Page
   
   Digeo
   ...
   Allison CorniaVice President, Marketing and Communications
   
   As vice president of Marketing and Communications, Allison Cornia is responsible for all facets of marketing and corporate communications, with particular emphasis on heightening brand awareness, driving customer acquisition and retention strategies, and deepening the company's focus on the consumer experience as a competitive differentiator.
   
   Cornia came to Digeo from Real Networks, where she was responsible for consumer marketing in the music division.In that role, she directed all facets of marketing, from driving market research to creating the go-to-market and brand strategies.Prior to Real Networks, Cornia spent several years at Microsoft in senior marketing positions in the Xbox and MSN organizations.For Xbox, she developed the global customer relationship management (CRM) strategy and led a team in managing customer acquisition and retention programs for Xbox Live.For MSN, she created the CRM strategy for all MSN services, including Hotmail, Instant Messenger, MSN Music and Outlook Live.
   
   Prior to Microsoft, Cornia served as vice president of Analytical Services for a full-service direct/database marketing agency and director of market research for a division of a large company in the construction industry.She is a frequent speaker and has authored several papers on CRM and direct marketing strategy and execution.
   
   Cornia is a graduate of Smith College in Northampton, Mass. and attended graduate programs at Arizona State and Georgia State Universities.

3. 3. VERDIEM - Power Management for PC Networks - Surveyor

   www.verdiem.com/news/pr_200803 - [Cached]

   Published on: 3/18/2008   Last Visited: 8/8/2008

   Vice President of Marketing, Allison Cornia, brings over 15 years of experience in marketing technology products and services in large and small companies.She oversees all facets of Verdiem's marketing and corporate communications, with emphasis on heightening brand awareness, driving a higher public profile for the company's products and services, and deepening the company's focus on the user experience as a competitive differentiator.Allison previously worked for Digeo, Inc. where she was responsible for creating the go-to-market and brand strategies for Digeo's Emmy® award winning Moxi HD digital media recorders and driving market research.Allison has also held roles with Real Networks and Microsoft.