Bob Copp Edit

Biography

European Directories:
http://www.europeandirectories.com/company_management.html AND
http://www.macquarie.com.au/au/mcag/acrobat/factbook_mar06.pdf p22

Mediatel Management Team, May 2006: http://www.mediatel.cz/en/about-us/management AND
http://www.eadp.org/main6/body6.asp?code=0&Langue=E&point=0 AND http://www.mediatel.cz/en/news/52...

 View all 9 references Web References

1. 1. YP Talk - The voice of the Yellow Pages industry.

   www.yptalk.com/archive.cfm?ID= - [Cached]

   Published on: 6/1/2006   Last Visited: 10/16/2006

   Bob Copp, Chief Operations Officer of European Directories, is managing the position in the interim.

2. 2. Crucible - About Us

   www.crucible.com.au/about.php - [Cached]

   Published on: 4/30/2008   Last Visited: 4/30/2008

   Our Principal, Bob Copp (FAMI, CPM), is an experienced executive and marketing professional, and as such is able to quickly grasp the key issues and deal with the ambiguities.

3. 3. Product Family

   www.etragency.com/news/may0101 - [Cached]

   Published on: 12/24/2004   Last Visited: 3/16/2006

   "We are well aware of small businesses' reliance on local directories for generating business", said Bob Copp, Citysearch's Managing Director. "Experience shows that when the economy weakens, small business tends to decrease marketing activities. This can be a devastating strategy for some businesses."
   
   Copp, who has managed the directory for a year, said that successfully servicing the small business market involved a no-frills approach, working with customers and not 'lecturing to them', in addition to targeting businesses with packages that offered substantial bang for their buck."By maintaining our prices we want to encourage business proprietors to continue to market their business. We call on other small business service providers to support their customers with their hip pocket." Copp said that the directory aims to rework the 'traditional' directory market and exploit the growing need amongst small businesses to have not simply a 'yellow pages' listing or an Internet listing, but a combination of the two services. There is a developing demand for multiple sources of contact information for Australian businesses and this is where CitySearch steps in," said Copp. Having both internet addresses and phone numbers for local businesses provides a new level of convenience."
   
   The small to medium business market constitutes only around ten percent of the total volume of business currently in Australia for AltaVista, while other directories like LookSmart or Yahoo! don't even go so far as to put numbers down for the SME sector. Copp, too, doesn't talk figures but says that while there are 'thousands' ofbusinesses using the exclusively online product, 'tens of thousands' of businesses have taken up Citysearch's 'bundled' package of directory listings, with Copp saying that Citysearch had seen uptake of that service increase by 5-6 percent over the previous year.