Mr. Rip Collins

NEW YORK , NY , October 15 /Business Wire / -- The e-STEEL Corporation today announced that marketing executive , Robert Rip Collins , known for the creation and leadership of several successful consumer goods businesses , will join its management team as Vice President , Marketing.Mr. Collins brings an extensive and diversified management background with expertise in general management , marketing and sales to e-STEEL.Rip is responsible for creating , implementing , and overseeing marketing plans for the B2B e-Commerce site.

Rip was part of the senior leadership team that spun off Vlasic Foods International ( Vlasic Pickles , Swanson Frozen Foods , and Campbell Mushrooms ) from the Campbell Soup Company in 1997.At Vlasic , Mr. Collins was Vice President , General Manager of Vlasic Farms , the leading mushroom produce business in the US.He restructured the $ 150MM business , resulting in the creation of the Vlasic Farms brand , significant growth , improved quality and a reduction in fixed assets.Prior to this assignment Rip created and lead Vlasic Foods Canada , serving as General Manager of this leading frozen food company.

Prior to Vlasic , Mr. Collins held various senior marketing positions at the Campbell Soup Company , most notably running the $ 500MM Beverage Division.Rip doubled the size of the division through marketing leadership and new product introductions , most notably the award winning V8 Splash.Mr. Collins started his career at Nestle where he was responsible for the Nestea franchise and the creation and national expansion of Nestlé's Gourmet Coffee Strategic Business Unit.Mr. Collins began his career in Engineering and Operations where he managed Nestles' North American Decaffeination facility.

Mr. Collins received his MBA from Harvard Graduate School of Business and his BS in Industrial Engineering from Rensselaer Polytechnic Institute.He also is on the board of advisors of e-Presence.com , an Internet company providing business solutions through web technology.

For Additional Information :

Rip Collins brings an extensive general management background with over 20 years of experience in general management, marketing, sales and operations to Newview Technologies.As Chief Operating Officer Mr. Collins is responsible for the management of internal operations and finance.During Mr. Collins' tenure at Newview he has served in the positions of Vice President of Marketing, Vice President of International Business and Vice President of Finance.

Before joining Newview, Mr. Collins was part of the senior team that spun-off Vlasic Foods International from the Campbell Soup Company.At Vlasic Foods Mr. Collins served as Vice President, General Manager of Vlasic Farms and Vice President, General Manager of Vlasic Foods Canada. Prior to Vlasic, Mr. Collins led Campbell Soup Company's Beverage Division where he achieved explosive profit growth through new product innovation and cost restructuring.His career began at Nestle Foods USA where he progressed through positions in Process Engineering, Factory Management and Marketing.

Mr. Collins currently serves on the board of directors for Smart Online, Newview's Japanese joint venture with Mitsui and Mitsubishi.He received his MBA from the Harvard Graduate School of Business and his Bachelors of Science degree in Industrial Engineering from Rensselaer Polytechnic Institute.

Rip Collins brings an extensive general management background with over 20 years of experience in general management, marketing, sales and operations to Newview Technologies.As Chief Operating Officer Mr. Collins is responsible for the management of internal operations and finance.During Mr. Collins' tenure at Newview he has served in the positions of Vice President of Marketing, Vice President of International Business and Vice President of Finance.

Before joining Newview, Mr. Collins was part of the senior team that spun-off Vlasic Foods International from the Campbell Soup Company.At Vlasic Foods Mr. Collins served as Vice President, General Manager of Vlasic Farms and Vice President, General Manager of Vlasic Foods Canada.Prior to Vlasic, Mr. Collins led Campbell Soup Company's Beverage Division where he achieved explosive profit growth through new product innovation and cost restructuring.His career began at Nestle Foods USA where he progressed through positions in Process Engineering, Factory Management and Marketing.

Mr. Collins currently serves on the board of directors for Smart Online, Newview's Japanese joint venture with Mitsui and Mitsubishi.He received his MBA from the Harvard Graduate School of Business and his Bachelors of Science degree in Industrial Engineering from Rensselaer Polytechnic Institute.

Robert B. Collins, Vice President/General Manager of Vlasic Farms said, "This difficult decision is in no way a reflection on our workforce or the community because both have done an outstanding job.