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This profile was automatically generated using 9 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 9 references found on the Internet. This information has not been verified. Learn more...
View all 9 references Web References
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1. New United Airlines Web site targets college students
www.webtravelnews.com/archive/ - [Cached]Published on: 2/1/2003 Last Visited: 2/1/2003
"United is the first and only airline to offer an online service tailored from the ground up to address the particular travel requirements of college students," said Rick Collins, director of new business development for United Airlines. "Today's students are tomorrow's businesspeople, and this is our way of cultivating their travel business as well as an important component in our broader strategy to build our brand online."
Open to full-time students at any accredited four-year U.S. college or university, United's College Travel Network lets users shop for and purchase air travel on over 500 carriers worldwide, and request special meals and other accommodations directly from their desktop. In addition, the service includes:
United College Fares, special discounted fares that will be available on a periodic basis only on this site and only for college students. -
2. united.com - Press release detail
www.united.com/site/primaryPR/ - [Cached]Published on: 3/27/2000 Last Visited: 3/7/2001
The multiple accolades that the new ual.com is receiving and the overwhelming response to our flight paging service are strong endorsements of the new design and capabilities of our Web site , said Rick Collins , Director of Internet Marketing at United Airlines' new e-commerce division. It is also a reflection of the many excellent suggestions we received in customer focus groups before we revamped the site..
A new flight paging service that debuted on the site in December has attracted heavy usage , indicating high consumer satisfaction with the site's new functionality. United has already received more than 30 , 000 requests from customers who wish to be proactively informed of flight delays , cancellations and gate information on their personal computers , text-enabled cellular phones or alphanumeric pagers. A recent Chicago snowstorm prompted a high of 1 , 800 paging requests in just one day. -
3. Global Food Exchange
www.globalfoodexchange.com/pre - [Cached]Published on: 7/31/2001 Last Visited: 7/31/2001
In addition , United will add the cultural elements as well as the languages and currencies to make it a meaningful experience for each market , says Rick Collins , director of Internet marketing at United.
To do that , United--like Office Depot--will rely on local managers. At the end of the day , our local product managers have the best insight into local market conditions , Levy says.
United has designed a Web site template that governs how the site looks and feels. For example , on the site's left side is a navigation function that lets visitors find content. On the right side are United promotions that reflect local conditions and markets.
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When you look at the international market , there are opportunities to strike large strategic partnerships with third parties to accelerate the process , Collins says. We're exploring everything..

