Martha Collins Edit

Education

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1. 1. www.witi.com

   www.witi.com/center/conference - [Cached]

   Published on: 1/1/2007   Last Visited: 3/5/2007

   Martha Collins
   ...
   Martha Collins is an innovative marketer known for her success in creating awareness and audience for popular consumer brands such as TripAdvisor, Direct Hit and Switchboard. Martha oversees Helium's advertising. Prior to joining Helium, Ms. Collins led Spark Marketing, a consultancy to emerging consumer technology companies. Recent clients included MIVA Direct, a consumer software and web site provider with more than 5.5 million active English-speaking users, where she built user acquisition to more than 1 million consumers per month and led marketing, product management and business development. Martha holds an MBA and BA in Linguistics and Psychology from the University of Virginia and serves as a board advisor to The Parent Review. She is a former world-class distance runner who twice competed in the U.S. Olympic Trials and once held the American and age-group world record for 10 kilometers on the road.

2. 2. LocalMom: Articles

   www.localmom.com/content/Corpo - [Cached]

   Published on: 12/1/2000   Last Visited: 9/10/2002

   Martha Collins was recently Director of Marketing at Direct Hit, purchased by Ask Jeeves. She is President of Spark Marketing, where her clients have included Family Education Company. Previously, Ms. Collins was Senior Marketing Manager at Switchboard, where she was responsible for relationships with AOL, Netscape and Digital City, and was involved with Switchboard from its launch.
   
   Overview History Products Board of Advisors

3. 3. Direct Hit Opens European Headquarters

   www.directhit.com/about/press/ - [Cached]

   Published on: 1/5/2000   Last Visited: 12/21/2001

   Martha Collins Direct Hit Technologies, Inc. 24 Prime Park Way Natick, MA 01760 Tel: (508) 653-5800 x125 Fax: (508) 653-0303 press@directhit.com