Mr. John Collins This is Me

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1. 1. www.xchangemag.com

   www.xchangemag.com/hotnews/cha - [Cached]

   Published on: 5/19/2008   Last Visited: 5/20/2008

   John Collins, senior vice-president of advanced advertising technologies at Time Warner Cable, added that the urgency has to be tempered by the reality that Project Canoe is no simple task."It's not a 3- to 6-month effort but rather an evolution," he said.

2. 2. www.mediaweek.com

   www.mediaweek.com/mw/content_d - [Cached]

   Published on: 5/5/2008   Last Visited: 5/5/2008

   The entity is expected to get a jazzier brand name, and sources say the team Verklin builds is likely to include John Collins, a vp of advanced advertising at Time Warner Cable.
   
   The importance of Canoe for cable's business can't be understated, and the execs shepherding clients' ad dollars in this brave new space are watching very closely.

3. 3. TelevisionWeek -- Incorporating Electronic Media

   www.tvweek.com/special/071904a - [Cached]

   Published on: 7/20/2004   Last Visited: 7/20/2004

   John Collins, VP of advertising technologies at Time Warner Cable in Stamford, Conn., played a key role in the execution of a new television campaign.
   ...
   "That was a huge undertaking," Mr. Collins said.
   ...
   In his current post at Time Warner, Mr. Collins is helping the media giant mold the next generation of advertising, particularly through interactive, targeted and on-demand advertising-new applications that cable's digital set-top boxes are making possible. He gleans part of his data by closely monitoring results of interactive ad tests Time Warner is undertaking in cable systems in Hawaii and Albany, N.Y.
   
   Mr. Collins maintains close contact with advertisers and serves on a variety of industry committees, such as CTAM's on-demand metrics committee. He said he likes helping to set television's future course.
   
   "We are developing advertising that's going to be meaningful to customers as well as our advertisers," said Mr. Collins, who predicts an acceleration of advanced digital services throughout the industry within 18 months.
   
   Mr. Collins joined Time Warner in 1996 as general manager of Time Warner Direct, the company's in-house national sales organization. Before that, he was VP of affiliate relations for Cable Networks, the national spot cable rep firm owned by Rainbow Advertising Sales Corp. He has served as national sales manager of Time Warner City Cable Advertising and NY1 News and as an account executive at Madison Square Garden Network and HealthLink Television.
   
   His enthusiasm for cable began when he was a college student, when he sold door-to-door cable TV subscriptions for what was then UA Cable Systems (now a Cablevision system) in Westchester County, N.Y. He encountered some rejection, of course, but mostly doors didn't slam because the public clamored for the then-new cable service, he said.
   
   Today the cable industry may have to work even harder to get customers to order the new bells and whistles cable is or soon will be offering. But Mr. Collins said he believes the industry is on the cusp of an exciting new phase. "This technology [the digital set-top box] is going to change the way people watch television," he said.