Ms. Heidi Collins This is Me

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1. 1. www.languagetranslation.com

   www.languagetranslation.com/up - [Cached]

   Published on: 8/29/2006   Last Visited: 11/22/2007

   "Asian investors are very sophisticated," says Heidi Collins, manager of the Financial Services Division of Euro London Appointments, "and demand not just quality but also effective communication. Speaking to them in their own language therefore, is absolutely vital , not because they can't speak English , but that they may prefer not to." Ms. Collins also emphasizes the importance of investing in Asian language websites to communicate with potential clients.

2. 2. Response Source | Press Releases - EUROPEAN FEEDING FRENZY FOR ASIAN AND EMERGING MARKET LANGUAGE SKILLS

   www.responsesource.com/release - [Cached]

   Published on: 8/23/2006   Last Visited: 9/4/2006

   "Many of the candidates with those sorts of language skills, particularly in the asset management sector, tend to be nationals with perfect English as a second language", says Heidi Collins, manager of the Financial Services Division with Euro London Appointments.
   ...
   "Asian investors are very sophisticated", says Collins "and demand not just quality but also effective communication.
   ...
   The report had to be produced in both English and Hindi suggesting the emergence of a defined domestic investor base in the country" adds Collins.

3. 3. London Stock Exchange - Article

   www.londonstockexchange.com/en - [Cached]

   Published on: 8/23/2006   Last Visited: 8/25/2006

   Heidi Collins, manager of the financial of Euro London's financial services division, explained: "Speaking to them in their own language therefore, is absolutely vital - not because they can't speak English - but that they may prefer not to.
   
   "A lack of language skills can be seen to go hand in hand with ignorance at a cultural level."
   
   "To counter this both UK and US firms are investing in an Asian face - New York-based investment advisor Drake Management for example has a bi-lingual Japanese/English website with Chinese and Korean languages due to be added this year," she added.