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This profile was automatically generated using 79 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 79 references found on the Internet. This information has not been verified. Learn more...
View all 79 references Web References
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1. Yankee Group - Analyst Biography
www.yankeegroup.com/analystBio - [Cached]Published on: 7/15/2008 Last Visited: 7/15/2008
Christopher Collins -
2. Yankee Group - Analyst Biography
www.yankeegroup.com/analystBio - [Cached]Published on: 5/13/2008 Last Visited: 7/24/2008
Christopher CollinsYankee Group - Analyst Biography
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Christopher Collins
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Christopher Collins is a senior analyst in Yankee Group's Consumer Research group.His research focuses on how specific vertical markets are adapting and exploiting disruptive mobile technologies (including mobile advertising, location-based services, mobile payments and mobile social networking), and emphasizes a deep insight into evolving Anywhere ConsumerĂ” needs, operator business models, competitive movement and product/technology positioning.Collins has a deep background in consumer research, quantitative modeling, multichannel strategy analysis, and business plan development and evaluation.
Prior to Yankee Group, Collins spent 7 years in a variety of management consulting, corporate strategy and market research roles with Monitor Group, IBM and Accenture's Institute for Strategic Change.His consulting work focused primarily on traditional market, company and product analysis in support of strategic marketing recommendations.He has advised both B2B clients (serving firms in the automotive, high-tech and medical device industries) and B2C clients (serving firms in the financial services, hospitality and publishing industries) on the impact of new technologies and applications, including business process outsourcing, hybrid computing and mobile advertising.
Collins earned a B.A. degree in philosophy from Boston College and M.B.A. and M.S.I.S. degrees from Boston University.
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Christopher Collins
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Christopher Collins -
3. PLS
www.pls.org.uk/ngen_public/art - [Cached]Published on: 12/31/2007 Last Visited: 12/31/2007
Chris CollinsPLS
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Chris Collins
Chris Collins has worked in the publishing industry for almost thirty years.Until very recently he was the International Circulation and Marketing Director of The Economist with responsibility for sales, distribution, marketing and promotion.During his time at The Economist he saw circulation figures increase from 150,000 to over 1 million.Prior to becoming Circulation Director he worked in advertising sales at The Economist and before that at The Sunday Times.He sits on the Council of the Audit Bureau of Circulation (ABC) and on the Governing Committee of The Association of Circulation Executives (ACE).

