Mr. Tom Collinger Edit

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Tom Collinger is the Associate Dean and Chair of the Integrated Marketing Communications program, and member of the faculty since 1998. He is a widely recognized expert in the areas of integrated marketing communications, direct, database & e-commerce marketing management, customer loyalty, customer relationship management, & channel integration. Collinger is also the President of The TC Group,...

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1. 1. Media Management Center

   www.mediamanagementcenter.org/ - [Cached]

   Published on: 6/20/2008   Last Visited: 6/20/2008

   Tom CollingerIMC Chair and Associate Dean and ProfessorMedill School phone: 847-467-3433 e-mail: t-collinger@northwestern.edu
   ...
   Tom Collinger

2. 2. www.sec.gov

   www.sec.gov/Archives/edgar/dat - [Cached]

   Published on: 4/2/2008   Last Visited: 4/6/2008

   THOMAS M. COLLINGER
   ...
   Mr. Collinger has served as Associate Dean at The Medill Graduate School of Northwestern University since November 2005 and Chairman of the Integrated Marketing Communications Graduate Program since February 2007.Mr. Collinger has also been an Associate Professor, The Medill Graduate School of Northwestern University, since January 1998.Mr. Collinger has also served as President of the TC Group, a marketing consulting firm, since May 1998.

3. 3. Media Management Center

   www.mediamanagementcenter.org/ - [Cached]

   Published on: 6/20/2008   Last Visited: 6/20/2008

   Tom Collinger: Listening to the Customer
   ...
   That's why they turn to top-notch integrated marketing professionals to distill insights about customer behavior from mountains of consumer information, believes Medill's Tom Collinger.
   
   By distilling these insights into actionable marketing and communications strategies, companies can better engage and entertain customers, said Collinger, a frequent lecturer in MMC's programs who is Associate Dean and Chair of the Integrated Marketing Communication's Program (IMC) at Northwestern's Medill School.A former Leo Burnett advertising executive, he is a widely recognized expert on integrated marketing communications, e-commerce, database and customer relationship management.
   
   Collinger said marketers are in the midst of an unnerving revolution, on the verge of the first consumer-led recession in decades.
   
   "This shift is not just here at Medill's IMC program," Collinger said.
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   Tom Collinger