OSR News -
[Cached Version]
Published on: 11/3/2003
Last Visited: 5/8/2007
"Every other team looks alike," said Jeff Coles, who owns Burtonsville-based One Shot Racing with Rudy Blyden.
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Coles, a commercial real estate developer in Maryland, said urban culture includes not only the "street-savvy, hardcore inner-city residents," but also suburban kids and 30-something, well-educated professionals and every demographic in between.
"Because hip-hop music has become accepted by all cultures, it's become a mainstream culture," Coles said."As African-Americans, we're trendsetters."
Sports bikes are becoming part of the urban lifestyle.The participants in One Shot Racing say traditional sponsors, such as oil, beer, detergents and communication servers, can't reach that audience.
"But hip-hop associates can - record and apparel corporations, sport figures, folks who are recognized by the urban culture - they can," Coles said.
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Early in the season in Birmingham, Ala., Coles and Jones were walking the course when a corner worker suggested they should be back in the pits working on their driver's bike.
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But, overall, Coles said there was nothing but encouragement and support from participants and fans.
Next season is coming fast.As One Shot members look ahead to February, they're working on Yamaha R6s and R1s for next year and searching for that elusive sponsor.
"I think we shocked a lot of people on how we approached things," said Coles, who figures that to be a successful operation, the team will require about $1.5 million."We get a lot of call-backs about our professionalism and attention to detail."
But as of yet no one has stepped forward as a sponsor.
"No," Coles said.
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1. Jeff Coles, co-owner of Burtonsville-based One Shot Racing, kneels in front of (from left) rider Adrian Jones, mechanic Terrance A. Johnson, co-owner Rudy Blyden and rider William Johnson.