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Published on: 5/8/2007
Last Visited: 10/26/2009
Take Jay Coles of RealtyUSA in Orchard Park, N.Y.
He heads a five-person sales team active in the suburbs of Buffalo.
Though the local market has been sluggish, Coles' sales volume has jumped by 40 percent in the past 12 months, despite his insistence on 7 percent commissions.
How could that be?
Coles is blunt about it: "We aggressively sell houses, we put a lot of effort into it, and people know that we will sell their house at the best possible price.
Among the extras that clients get: "Premium positioning" on popular Internet sites such as Realtor.com, Homes.com, HarmonHomes.com and RealtyUSA.com.
Premium positioning means that Coles pays the Web site operators extra to ensure that his listings pop up prominently whenever consumers shop the site.
He estimates that 30 percent to 40 percent of his new sales clients are generated through his team's heavy Internet marketing presence.