Michael C. Clive

Michael Clive
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Michael CliveSenior Practitioner
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Michael C. Clive | New York, New York

Senior practitioner Michael Clive has spent two decades setting the standards for marketing communications writing, both in print and electronic media.As a vice president at Siegel & Gale and later a principal at Lister Butler, Michael crafted communications for clients including five of the ten largest U.S. banks, two of the ten largest utilities, and three of the ten largest insurance firms.A pioneer in financial services writing, he is also credited with a key role in the development of consolidated account statements.He joined VIA after more than a decade as an independent consultant.

Outside the marketing realm, Michael is a former editor with Dell Publishing magazines and a former staff writer with the Record, New Jersey's largest evening newspaper.At Prentice-Hall, where he was the youngest senior editor ever appointed, Michael's direct mail promotions for loose-leaf service journals achieved the highest response rates ever recorded by that publisher.

Michael holds master's degrees in writing from Johns Hopkins and Columbia universities.He serves on the board of the Mount Sinai Medical Center.

New Preston resident Michael Clive, a longtime creative consultant to the TV series "Live from Lincoln Center," writes about the performing arts, popular culture and the media.He can be reached at mcclive@aol.com.

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Panelists include media and arts writer Michael Clive; opera enthusiast Ken Cornet; actor and writer Lee Moore; mezzo soprano Leslie Middlebrook; and soprano Lynne Strow.

Panelists include media and arts writer Michael Clive, opera enthusiast Ken Cornet, actor and writer Lee Moore, mezzo soprano Leslie Middlebrook, and soprano Lynne Strow.

Panelists include media and arts writer Michael Clive, opera enthusiast Ken Cornet, actor and writer Lee Moore, mezzo-soprano Leslie Middlebrook, and soprano Lynne Strow.

Panelists include media and arts writer Michael Clive, opera enthusiast Ken Cornet, actor and writer Lee Moore, mezzo-soprano Leslie Middlebrook and soprano Lynne Strow.

Michael CliveMichael Clive Wellsley Corporation Media Consultant
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Michael Clive, Media Consultant

In more than two decades as a writer and marketing consultant, Michael Clive has created programs in a wide range of print, television and interactive media.He was acknowledged as a key player in the language simplification movement of the late 70s and early 80s, and applies its key principles to Internet content today.

In 1977, at the age of 25, he was recruited by author and editorial consultant Rudolph Flesch to join the consulting staff of Siegel & Gale, where - as vice president, communications - he helped draft legislation on plain-English consumer contracts and briefed President Jimmy Carter on simplifying Federal regulations.

Clive became principal and executive creative director of writing services at Lister Butler, a New York consultancy, in 1979.He was an independent writer and consultant from 1985 until 1994, when he joined VIA-Inc. as communications principal and senior practitioner.He returned to independent writing and consulting in 2000.He has been retained by leading agencies including Young & Rubicam, Burson Marsteller, Bates Advertising, Studio Morris, Frankfurt Balkind Partners, Anspach Grossman & Portugal, Interbrand Schechter, Carbone Smolan and Associates, Belk Mignogna, and Stark Design.Currently he is one of the principles of Cognito-Branding, Inc.

Michael Clive
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Michael CliveSenior Practitioner VIA New York
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Michael C. Clive | New York, New York

Senior practitioner Michael Clive has spent two decades setting the standards for marketing communications writing, both in print and electronic media.As a vice president at Siegel & Gale and later a principal at Lister Butler, Michael crafted communications for clients including five of the ten largest U.S. banks, two of the ten largest utilities, and three of the ten largest insurance firms.A pioneer in financial services writing, he is also credited with a key role in the development of consolidated account statements.He joined VIA after more than a decade as an independent consultant.

Outside the marketing realm, Michael is a former editor with Dell Publishing magazines and a former staff writer with the Record, New Jersey's largest evening newspaper.At Prentice-Hall, where he was the youngest senior editor ever appointed, Michael's direct mail promotions for loose-leaf service journals achieved the highest response rates ever recorded by that publisher.

Michael holds master's degrees in writing from Johns Hopkins and Columbia universities.He serves on the board of the Mount Sinai Medical Center.

By Michael Clive
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Michael Clive writes on the performing arts, cultural trends and the media, and is creative consultant to the PBS series "Live From Lincoln Center."This is his first column on classical music and opera for The Villager.

Michael Clive
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Michael CliveMedia and PRConsultant