Tony Clarke

• 
  www.baptie.com/details/user.asp?u=%7B31535B2D-5F4A-44C2 - [Cached Version]
  Published on: 3/14/2007    Last Visited: 3/14/2007  

  Tony Clarke
  
  Baptie - Author Details - Tony Clarke
  ...
  Author Details - Tony Clarke
  ...
  User Information - Tony Clarke
  ...
  Tony has held General Management and Board Positions with Global Corporations in the Aviation, Business Information and Marketing Services sectors.Tony joined ICLP in 1992 and has been responsible for blue chip Financial Services, Travel, Retail and I.T. clients throughout EMEA.

• 
  www.mfgonline.co.uk/mortgages/13916/145/Investing_in_pr - [Cached Version]
  Published on: 9/1/2006    Last Visited: 4/28/2008  

  As Tony Clarke, global director of ICLP, the retention and loyalty specialist agency, says: "The banks were encouraging customer churn when they introduced zero balance transfers.The offer was a disincentive for existing customers to stay as their loyalty was being rewarded with a less attractive interest rate than new customers.Naturally they felt aggrieved and migrated to the competitor in droves."
  
  Existing customers
  
  Clarke believes that companies need to understand better their customers' behavioural buying patterns and then respond to them in a personalised and evocative manner.
  ...
  Clarke of ICLP says: "The 80:20 rule has long been bandied about like confetti at a wedding.

• 
  www.baptie.com/events/speakers.asp?e=44 - [Cached Version]
  Published on: 2/17/2006    Last Visited: 3/14/2007  

  Tony Clarke
  
  Snr WW Business Development Director

• 
  Attracting Women...Relationship Marketing Loyalty Crm... - [Cached Version]
  Published on: 3/14/2005    Last Visited: 7/16/2006  

  ... loyalty, customer retention, and customer relationship marketing (CRM), for loyalty marketing executives. ... Director, ICLP (International Customer Loyalty Programmes) (Oct 2003)Tony Clarke ...
  
  Forthcoming events - Customer loyalty, customer retention, and customer relationship marketing daily news and ...

• 
  Black Sun Plc: Customer: e-Newsletter Issue 11 March... - [Cached Version]
  Published on: 3/1/2006    Last Visited: 10/25/2007  

  Tony Clarke of ICLP explains how to fix the problem.

• 
  CRM applications, solutions, advice and tips from... - [Cached Version]
  Published on: 8/27/2004    Last Visited: 7/13/2005  

  The limited impact of most card-based schemes is partly because you can influence customer behaviour with points and rewards only so far, says Tony Clarke, managing director of International Customer Loyalty Programmes.

• 
  Cards & Payments Europe 2004 - [Cached Version]
  Published on: 12/17/2003    Last Visited: 10/9/2004  

  Mr Tony Clarke, Worldwide Business Director, ICLP

• 
  Europe Direct 2004 - [Cached Version]
  Published on: 11/6/2002    Last Visited: 1/24/2004  

  Tony Clarke Director ICLP
  ...
  Tony Clarke Director ICLP
  
  Tony has held General Management and Board Positions with Global Corporations in the Aviation, Business Information and Marketing Services sectors.Tony joined ICLP in 1992 and has been responsible for blue chip Financial Services, Travel, Retail and I.T. clients throughout EMEA.

• 
  FTMA - Conferences | Conference Archives... - [Cached Version]
  Published on: 4/30/2001    Last Visited: 11/6/2001  

  Tony ClarkeDirector - World-wide Business DevelopmentICLP Plc , 5 Brighton Road , South Croydon , Surrey CR2 6EA , UKTel : +44 ( 0 ) 20 8256 9035 Fax : +44 ( 0 ) 20 8667 1713E-mail : TonyC@iclpcroydon.co.ukInternet : http : //www.iclployalty.com/
  
  The Mallett Group

• 
  Feature article: Rewards differ from Loyalty -... - [Cached Version]
  Published on: 10/1/2003    Last Visited: 2/10/2005  

  By Tony Clarke, Director, ICLP (International Customer Loyalty Programmes) (Oct 2003) | Tony Clarke examines the difference between 'loyalty' and 'rewards', and how many companies are failing to differentiate between the two. | ... read article
  ...
  By Tony Clarke, Director, ICLP (International Customer Loyalty Programmes) (Oct 2003) | Tony Clarke examines the difference between 'loyalty' and 'rewards', and how many companies are failing to differentiate between the two. | ... read article
  ...
  By Tony Clarke, Director, ICLP (International Customer Loyalty Programmes)
  ...
  Tony Clarke examines the difference between 'loyalty' and 'rewards', and how many companies are failing to differentiate between the two.
  ...
  Copyright © 2003 Tony Clarke
  
  About the author...
  
  Tony Clarke, ICLP's worldwide business development director, joined the company in 1992 with global responsibilities.Previously, he had held general management and board level positions with global corporations in the aviation, business information, and marketing services sectors.
  
  He is a renowned key speaker on loyalty, having chaired a recent Economist Conference on Loyalty, and having been a keynote speaker at the FTMA.
  
  He has been the project leader for international and national blue chipfinancial services, travel, retail, and IT clients in Europe, the

Page:  1 2