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Published on: 6/26/2008
Last Visited: 6/29/2008
The all-important ‘human filter' of UGC was a unique element that set brands apart from Google, according to Lawrence Clarke, head of consultancy services at Sift Media.He spoke of 'co-creation rather than UGC' which encompasses inclusiveness, enhances brand perception and generates new revenue streams.
Clarke advised that profit can be made through account management and lead generation by making users give up personal contact details in order to receive valuable information in return.On the other hand, he said that cheap widgets, banners and buttons which anyone can adopt were not the way forward and were difficult to monetise.