Wendy Clark This is Me

Education

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1. 1. AAF-2007 Inductees

   www.aaf.org/default.asp?id=675 - [Cached]

   Published on: 7/17/2008   Last Visited: 7/17/2008

   Wendy Clark, Senior Vice President - Advertising, AT&T Inc.
   
   Wendy Clark, senior vice president - advertising, is responsible for all global advertising efforts, brand development/oversight and sponsorship activity for the new AT&T.
   
   In this role, Clark has directed development of the new AT&T brand positioning, including the logo development, overall brand launch and the rebranding campaigns for legacy brands including SBC, BellSouth and Cingular.
   
   Clark joined SBC Communications Inc. in 2004 from GSD&M, an internationally recognized advertising agency with roots in Austin, where she was senior vice president and director of client services.Her responsibilities included leadership and direction of the 100-plus-person account services department and oversight of client accounts, including day-to-day management of the SBC account.
   
   Before joining GSD&M, Clark worked for BellSouth Mobility, where she held a variety of field and corporate positions in advertising and marketing during her six-year tenure.In her role as director of advertising, she managed the strategic direction and implementation of the company's multimillion-dollar advertising and sponsorship efforts.She also launched the first congruent multimedia campaign in the company's history.
   
   Before joining BellSouth, Clark worked in marketing communications roles for a variety of Atlanta companies, including an online database company, a real estate investment firm and a boutique ad agency.
   
   Clark holds a Bachelor of Arts degree in English/creative writing from Florida State University.

2. 2. www.adweek.com

   www.adweek.com/aw/national/art - [Cached]

   Published on: 10/25/2007   Last Visited: 10/26/2007

   Commenting on the decision, Wendy Clark, vp, advertising, at AT&T said that MEC's track record on Cingular Wireless the past three years greatly helped the shop's case during the review."Wireless is the growth engine of our business, and Mediaedge is credited with much of the success the Cingular property has achieved," she said."They demonstrated to us how they could expand upon that, adding in the other business units to grow our business and maximize our position in the marketplace."
   
   Beyond that, Clark said MEC's "digital assets and insights were very impressive.They really have a stronghold in the marketplace and a very clear vision of the media marketplace of the future. "
   
   OMD, which held the newspaper portion of the client's wireless business, is now leaving the roster, Clark confirmed.Digitas, which pitched the entire account by teaming with sibling Starcom MediaVest Group, is losing digital media duties but remains on the roster with some creative chores.Other Digitas duties, including some analytics assignments, "remain to be determined," she said.
   
   The client retains the Dallas-based event marketing company The Marketing Arm for non-media sponsorship opportunities, although MEC will "have a seat at the table" to discuss many of those projects and will negotiate all media-related sponsorships, such as the client's partnership with Fox's American Idol, Clark said.
   ...
   The two shops will collaborate on some projects, Clark said."The line can gray" about who does what on some projects, she said.

3. 3. AAF-Advertising Hall of Achievement

   www.aaf.org/default.asp?id=29 - [Cached]

   Published on: 11/22/2007   Last Visited: 7/17/2008

   Wendy Clark Senior Vice President - Advertising AT&T Inc.