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This profile was automatically generated using 8 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 8 references found on the Internet. This information has not been verified. Learn more...
View all 8 references Web References
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1. Times-Herald Online
www.timesheraldonline.com/arti - [Cached]Published on: 10/10/2003 Last Visited: 10/11/2003
West Coast owner Wayne Clark will stay on as a consultant and as the principal of Cricket Co., the world's leading manufacturer of professional brushes, salon apparel and high-end hair-cutting shears, Barney said. -
2. Belvedere - Salon Furniture, Spa Furniture, Pedicure Products, Styling Chairs, Shampoo Systems and Dryers, Welonda European-Style Furnishings - Belvedere - Salon Furniture, Spa Furniture, Pedicure Products, Styling Chairs, Shampoo Systems and Dryers, Welo
www.belvedere.com/news/ViewNew - [Cached]Published on: 11/27/2002 Last Visited: 2/3/2007
Members of the West Coast team on hand to receive the award from Belvedere included: Deanna Largent, sales representative, salon design center, Bellevue, Wash.; David Seacrest, store sales and Salon2Go products, salon design center, San Francisco; Michael Caron, designer and sales representative, salon design center, Benicia; Michael Fung, sales representative, salon design center, Benicia; John Grissom, designer and sales representative, salon design center, Bellevue, Wash.; Mark Waldron, Belvedere president and CEO; Wayne Clark, principal and CEO, West Coast Beauty Supply and Cricket Co.; Dale Jinks, vice president, sales, Belvedere; Michael Scott Stevens, manager, salon design center, Benicia; Pete Record, president, West Coast Beauty Supply; and Bill VanHoosan, sales representative, Belvedere. -
3. <<< About Us >>>
www.cricketco.com/ABOUT/index. - [Cached]Published on: 12/25/2007 Last Visited: 12/25/2007
The Cricket® Company was founded in 1979 by Wayne Clark. Wayne was a hairstylist and was very frustrated by the quality and lack of imagination by sundry manufacturers when it came to brushes, combs, shears, apparel, etc.
The first Cricket® product was launched as an exclusive for West Coast Beauty in their selling area. The product was a brush called the "RP". This was a wooden handled round brush with nylon bristles, as well as the first brush that was really marketed for salon retail. It was such a success in the West Coast Beauty Supply market that Wayne made the decision to take Cricket® nationally.
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Wayne then got into the shear business and Centrix® was created. Innovative design, ergonomic comfort, and performance all came together to create Centrix® shears. Centrix's® marketing discouraged "price off" and Wayne found "premiums" and other professionally based gift with purchase that enticed stylists to buy Centrix® shears knowing they would be buying a quality product and receive a high value gift in appreciation for their business.

