Biography Details Page -
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Published on: 9/2/2001
Last Visited: 9/2/2001
Susan ClarkBiography Details Page
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Susan Clarkinteract@1to1.com
Susan Clark adds another dimension to the consulting staff of Peppers and Rogers Group.Having spent over 15 years in advertising and direct response , Susan knows how to use broadcast , print and outdoor media along with other forms of non-mass media to further the goals of a one-to-one marketing campaign.
Based in Los Angeles , Susan has worked with some of the largest integrated marketing companies in the world : Young & Rubicam , BBDO , Interpublic , and Foote , Cone and Belding.Most recently , she was Executive Vice President at Publicis International where she was responsible for business development , strategic planning , and account management.Over the course of her career , Susan managed such high profile clients as Nestle , Ralston Purina , Pentel , Princess Cruises , United Healthcare , Sunkist , First Interstate Bank , and Asiana Airlines.
In addition , Susan was Senior Vice President of Marketing at City National Bank , California's largest independent bank.There , she was responsible for one-to-one marketing , product management , database management , customer loyalty and corporate communications.
Prior to that , Susan served as Director of Product Development for Nissan Motor Acceptance Corporation , where she developed CRM initiatives and data management strategies designed to drive sales and enhance customer relationships.Susan also worked as a management consultant for Mayday Interactive , responsible for information strategies , technology integration , and site start-up launches.
Susan graduated cum laude from the International Writer's Workshop at the University of Iowa.She holds a Masters and Ph.D. from Purdue University and has taught at UCLA , Cal State Fullerton , and Mount St. Mary's College.
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