Susan Clark This is Me

 Web References

1. 1. Photographic Processing - LabsOnline

   www.labsonline.com/script/sear - [Cached]

   Published on: 8/24/2002   Last Visited: 8/24/2002

   "Perfect Touch uses Kodak imaging science and digital processing to give consumers optimal photos," says Susan Clark, marketing director in Kodak's photofinishing services, consumer imaging division. "When the image is scanned in, the system's special software algorithms recognize problems and optimize the photo."
   
   This optimization includes improved picture details; shadow lightening; adjusting washed-out areas of a picture; enhanced sharpness to the overall picture; less graininess; and brighter, more vibrant colors. "For instance, if you take a picture of a person in front of a window, either the subject or the background can come out too dark," explains Clark. "Perfect Touch, however, can compensate for that and make the picture turn out the way you remember the scene looking." Plus, every order is printed on Kodak Duralife paper and comes with an index print for easy roll identification.
   
   Kodak also hopes that consumers will be lulled by the relative ease with which Perfect Touch can be used. They don't have to do anything different in taking pictures: Perfect Touch can improve photos taken in less-than-ideal conditions. And ordering the digital processing is simple, too-all consumers have to do is check off "Premium Prints" on the film bag when dropping off their film.
   ...
   "We look at it as a second step of the "Processing Matters" campaign," says Clark. We want to drive home that where consumers go for processing makes a difference; we want them to look to Kodak for that." The next step in this marketing journey will be to extend nationwide into TV and print this year, incorporating side-by-side comparisons with traditionally processed prints and tied-in merchandising and packaging.
   
   Currently in the alpha testing stage (with such mega-retailers as CVS on board in testing mode), the system will be officially launched in the Midwest in August 2002, followed by a national expansion. By 2004, Kodak hopes to have incorporated Perfect Touch into almost 40,000 retail locations nationwide, with digital minilabs on site using Kodak DLS software.

2. 2. Photo Processing News

   www.labsonline.com/current/Per - [Cached]

   Published on: 4/19/2002   Last Visited: 4/19/2002

   "Perfect Touch uses Kodak imaging science and digital processing to give consumers optimal photos," says Susan Clark, marketing director in Kodak's photofinishing services, consumer imaging division. "When the image is scanned in, the system's special software algorithms recognize problems and optimize the photo."
   
   This optimization includes improved picture details; shadow lightening; adjusting washed-out areas of a picture; enhanced sharpness to the overall picture; less graininess; and brighter, more vibrant colors. "For instance, if you take a picture of a person in front of a window, either the subject or the background can come out too dark," explains Clark. "Perfect Touch, however, can compensate for that and make the picture turn out the way you remember the scene looking." Plus, every order is printed on Kodak Duralife paper and comes with an index print for easy roll identification.
   
   Kodak also hopes that consumers will be lulled by the relative ease with which Perfect Touch can be used. They don't have to do anything different in taking pictures: Perfect Touch can improve photos taken in less-than-ideal conditions. And ordering the digital processing is simple, too-all consumers have to do is check off "Premium Prints" on the film bag when dropping off their film.
   ...
   "We look at it as a second step of the "Processing Matters" campaign," says Clark. We want to drive home that where consumers go for processing makes a difference; we want them to look to Kodak for that." The next step in this marketing journey will be to extend nationwide into TV and print this year, incorporating side-by-side comparisons with traditionally processed prints and tied-in merchandising and packaging.
   
   Currently in the alpha testing stage (with such mega-retailers as CVS on board in testing mode), the system will be officially launched in the Midwest in August 2002, followed by a national expansion. By 2004, Kodak hopes to have incorporated Perfect Touch into almost 40,000 retail locations nationwide, with digital minilabs on site using Kodak DLS software.

3. 3. Imaging-Info.com - Article Archives

   www.imaging-info.com/article_a - [Cached]

   Published on: 4/1/2002   Last Visited: 12/29/2003

   "Perfect Touch uses Kodak imaging science and digital processing to give consumers optimal photos," says Susan Clark, marketing director in Kodak's photofinishing services, consumer imaging division. "When the image is scanned in, the system's special software algorithms recognize problems and optimize the photo."
   
   This optimization includes improved picture details; shadow lightening; adjusting washed-out areas of a picture; enhanced sharpness to the overall picture; less graininess; and brighter, more vibrant colors. "For instance, if you take a picture of a person in front of a window, either the subject or the background can come out too dark," explains Clark.
   ...
   "We look at it as a second step of the "Processing Matters" campaign," says Clark.