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Published on: 7/17/2007
Last Visited: 7/17/2007
Sarah Clark, director of marketing and development for Preferred Hotels, says Preferred was attracted to Sundance for many reasons.
"The Sundance story is wonderful; the feeling that the property imparts is incredibly unique, even among mountain destinations," Clarks says.
Clark says the benefits of a relationship between the parties go both ways.An autonomous property like Sundance gains membership in a globally recognized brand with expert consultants in the hospitality business, while remaining independently owned and operated.
"You go from being a single-minded entity to being included in a brand of properties that are very similar to you," Clark says.
Preferred Boutique benefits by securing a quality addition to its portfolio of properties and by continuing to grow its brand.The company, which includes members such as the Lodge at Vail, Colorado, strives to celebrate a property's unique style and personality by addressing specific needs, Clark says.
"We understand that operating a 100-room property with clear vision from its ownership is very different that operating a 1,000-room resort property that caters to the masses.We want to celebrate that individuality; we're not making it into a chain property," she says.
Guests may notice the addition of the affiliates' logos to company literature and heightened attention to quality standards and service.As part of the Preferred affiliation, Sundance must now undergo an annual unannounced quality inspection that covered 1,600 quality points called the Preferred Standard of Excellence."It's down to the minutia," Clark says.
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