Ryan Clark This is Me

 Web References

1. 1. www.prnewswire.com

   www.prnewswire.com/cgi-bin/sto - [Cached]

   Published on: 12/1/2007   Last Visited: 1/3/2008

   trajectory," said Ryan Clark, Director of Marketing for South Beach Living(TM) foods.

2. 2. www.brandweek.com

   www.brandweek.com/bw/magazine/ - [Cached]

   Published on: 4/16/2007   Last Visited: 4/21/2007

   Ryan Clark
   ...
   If you're Ryan Clark, director of marketing for Kraft Foods' South Beach Diet products, launched in 2005, you add a little salsa to the advertising with some fancy promotional footwork.
   
   "After two years of building brand awareness, it was time to [promote a healthy lifestyle] beyond food to include exercise and physical activity," said Clark, who, at 36, is an avid beach-goer and regularly flies to Miami for meetings with partner Dr. Arthur Agatston, creator of the South Beach Diet.
   ...
   As marketing efforts like these have taken center stage, colleagues and agency partners credit Clark with fostering a climate of experimentation within the typically more traditional food giant.
   
   "Ryan's approach has facilitated a lot of free thinking and creativity.
   ...
   The company licensed the South Beach Diet trademark to launch the new product line in January of '05, and Howard Brandelsky, vp-strategic initiatives, tapped Clark for the effort.
   ...
   "Ryan encourages free thinking, giving his teams a strong sense of ownership," said Brandelsky.
   ...
   "Diets are associated with deprivation," said Clark.

3. 3. www.bevindustry.com

   www.bevindustry.com/content.ph - [Cached]

   Published on: 1/1/2008   Last Visited: 2/28/2008

   "The new name reflects a long-term approach to healthy eating vs. the short-term view people often take on dieting," said Ryan Clark, director of marketing for South Beach Living Foods, in a statement.