Dr Peter Clark This is Me

 Web References

1. 1. Very GC; The Gold Coast makes an unannounced appearance at the Commonwealth Games :: ABC Gold & Tweed Coasts

   www.abc.net.au/goldcoast/stori - [Cached]

   Published on: 3/16/2006   Last Visited: 3/16/2006

   Dr Peter Clark, Marketing specialist at Griffith University, "It's cheeky and moderately appropriate. I look at marketing as being a creative topic. Our whole role is to get our products noticed and talked about...Putting the hat on exposed himself to the hundreds of thousands of people that were around and watching television and suddenly reminded them ‘I haven't been to the Gold Coast for a year, I wonder if we should go'"
   
   "In a sense it is ambush marketing", Dr Clark continues, "but to me it's just selecting the target market and taking advantage of it".