Martin Clark This is Me

Education

 Web References

1. 1. Data Warehousing Knowledge Base

   datawarehouse.ittoolbox.com/ne - [Cached]

   Published on: 10/5/2001   Last Visited: 7/10/2002

   And in the current climate, with a greater focus on return on investment (ROI), this can result in data-quality improvement investments being postponed," says Martin Clark, sales and marketing director of Swetenhams.
   
   He argues that companies need to adopt data quality strategies and address management tools at the same time. "However, depending on budgets and system environments, it can sometimes make sense to invest in one or the other to gain the quickest return on investment," says Clark.
   
   If anything has held up the adoption of enterprise-wide data quality strategies, then it has been the focus on immediate payback. In particular, the arguments for investment tend to be led by how much can be saved, either on postage or by reducing print costs. Elimination of marketing waste is a good goal, but it helps to maintain the sense that data quality only matters to marketing and the mailroom.
   
   Certainly there are no real technical barriers. QAS, GB Group and Hopewiser all provide sophisticated address management software that can ensure accuracy at point of capture.

2. 2. Swetenhams Executive Team

   www.swetenhams.com/executiveTe - [Cached]

   Published on: 4/5/2001   Last Visited: 7/18/2002

   Martin Clark, Sales & Marketing Director Martin Clark joined Swetenhams in March 2001 and heads up the Sales & Marketing function for the Enterprise Marketing Automation division. Prior to joining he was Director of Global Alliances at Dun & Bradstreet and developed strategic alliances with global enterprise software and consulting firms such as SAP, Oracle, Siebel, SAS and Deloitte Consulting. He gained an MBA from the London Business School, prior to which he held posts with Andersen Consulting and Digital Equipment. Martin has lived and worked in the UK, Germany and the US and is a fluent German speaker.
   
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3. 3. E-Business Knowledge Base

   ebusiness.ittoolbox.com/news/d - [Cached]

   Published on: 9/30/2001   Last Visited: 7/7/2002

   And in the current climate, with a greater focus on return on investment (ROI), this can result in data-quality improvement investments being postponed," says Martin Clark, sales and marketing director of Swetenhams.
   
   He argues that companies need to adopt data quality strategies and address management tools at the same time. "However, depending on budgets and system environments, it can sometimes make sense to invest in one or the other to gain the quickest return on investment," says Clark.
   
   If anything has held up the adoption of enterprise-wide data quality strategies, then it has been the focus on immediate payback. In particular, the arguments for investment tend to be led by how much can be saved, either on postage or by reducing print costs. Elimination of marketing waste is a good goal, but it helps to maintain the sense that data quality only matters to marketing and the mailroom.
   
   Certainly there are no real technical barriers. QAS, GB Group and Hopewiser all provide sophisticated address management software that can ensure accuracy at point of capture.