Kevin Clark This is Me

Education

 View all 93 references Web References

1. 1. Kevin Clark Content Evolution

   www.contentevolution.net/kevin - [Cached]

   Published on: 2/7/2008   Last Visited: 2/7/2008

   Kevin ClarkBoard of AdvisorsContent Evolution VisionariesRelated Web SitesContact Content EvolutionKevin Clark
   
   Kevin Clark heads Content Evolution:
   
   As a recognized leader in brand and business strategy, Kevin Clark delivers speeches around the world and provides counsel and meeting facilitation for a variety of organizations.His unique [c]e practices and keynote presentations can also be explored through in-depth interactive brainstorming sessions with clients.
   
   Clark is President and Managing Member of Content Evolution LLC Worldwide.
   
   Kevin Clark: Biography
   ...
   Kevin Clark
   
   Kevin Clark is Program Director, IBM Client Brand Experience Design, part of the IBM Corporate Marketing team.He is responsible for designing new ways for customers to interact with and experience IBM.He is the IBM Brand and Identity Community Leader worldwide, and is the brand steward for the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers, IBM ThinkCentre desktop computers, and IBM ThinkVision monitors.
   
   He is also president and managing member of Content Evolution LLC Worldwide, a content creation entity and consulting firm primarily serving not-for-profit institutions; not related to IBM.
   
   Kevin is an international speaker about brand strategy, business strategy, and end user computing.He works with marketing experts, industry analysis, academics, futurists, and members of the media about the wants and needs of customers, and emerging social and technology trends.Kevin is the author of Brandscendence : Three Essential Elements of Enduring Brands published by Dearborn Press in 2004.He is also a contributing writer to Wireless Rules: Customer Relationship Marketing Anytime, Anywhere, published by McGraw-Hill in 2001, and is the author of the new media chapter for The Handbook of Strategic Public Relations and Integrated Communications published by McGraw-Hill in 1997."The IBM Think Strategy: When Business Strategy and Branding Come Together" by Kevin Clark and Mark McNeilly will be published in Strategy and Management magazine in the spring of 2004, and Listening and Leading in User-Focused Design by Kevin Clark and Kazuhiko Yamazaki was published in Proceedings: Exploring Emerging Design Paradigm, Oullim of the International Council of Societies of Industrial Design, 2001 Seoul, Korea. "The IBM Think Strategy: When Business Strategy and Branding Come Together" by Kevin Clark and Mark McNeilly will be published in Strategy and Management magazine in the spring of 2004, and Listening and Leading in User-Focused Design by Kevin Clark and Kazuhiko Yamazaki was published in Proceedings: Exploring Emerging Design Paradigm, Oullim of the International Council of Societies of Industrial Design, 2001 Seoul, Korea.
   ...
   Kevin joined IBM in Charlotte, North Carolina, in 1979.He has held a variety of marketing, management and communications positions since joining the company.Before joining the corporate marketing staff at IBM, he was Program Director, Market Intelligence and Business Development for IBM Personal Systems Group (PSG).His team orchestrated the IBM Think Strategy that balances external innovation for customers with internal operational efficiency.His team worked on marketing and business strategies, brand strategy, market intelligence, market research, marketing plans, customer experience strategy, and global customer requirements for end user computing.Kevin has also been program director, communications, for the Networked Applications Services Division; manager, communications, for the Interactive Broadband Services group, part of the corporate strategy staff; and manager, IBM United States public relations.
   
   He is the IBM PCD Executive Advocate for NASA and United Space Alliance, Nationwide Insurance, and Deutsche Telekom.He has lectured at Duke University Fuqua School of Business, University of North Carolina at Chapel Hill, Northwestern University, University of Colorado at Boulder, Fordham University, Pace University, and Keio University in Japan.
   
   Kevin serves on the Boston College Marketing Advisory Board, has served on IBM's steering committee for the MIT Media Lab, and has been an instructor for the IBM Corporate Marketing Management Institute.He attended the IBM Senior Leadership Forum at Harvard Business School, Wharton Business School executive class on Creating World Class Capabilities, IBM's MBA Fundamentals program, and several programs at IBM's Corporate Management School, including the global Business Management Institute.He is listed in several Who's Who publications, including Who's Who in America, and is a member of the North Carolina Writers Association and the International Visitors Council.
   
   Kevin holds a Bachelor of Science degree in advertising and public relations from the University of Tulsa.

2. 2. Visionaries Content Evolution

   www.contentevolution.net/visio - [Cached]

   Published on: 2/7/2008   Last Visited: 2/7/2008

   Kevin ClarkBoard of Advisors
   ...
   Contact: Kevin Clark
   
   President and Managing Member

3. 3. DMI Publications - March 2006 eBulletin

   www.dmi.org/dmi/html/publicati - [Cached]

   Published on: 3/1/2006   Last Visited: 5/25/2008

   Kevin Clark, Director, Brand and Customer Design, IBM
   
   The In-Store Experience: How Simplicity and Leveraging Heritage Impact the Brand Experience at Retail