Dr. A. B. Clark

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  www.abclarkmarketing.com/Creed.htm - [Cached Version]
  Published on: 5/26/2007    Last Visited: 5/26/2007  

  A. B. Clark CreedBusiness Consulting, Marketing Services, Market Research & Market Structure Studies in Houston, TX
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  A. B. Clark Creed

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  www.abclarkmarketing.com/pr01.htm - [Cached Version]
  Published on: 12/14/2003    Last Visited: 11/18/2007  

  Sales Forecasting Report Represents a New Business Venture for Dr. Clark at A. B. Clark Marketing
  
  December 14, 2003
  
  After building sophisticated sales forecasting systems for FORTUNE 500 companies and after having taught sales forecasting to undergraduate and graduate business students for years, Dr. A. Bruce Clark recently decided to sell a report telling companies how to build such systems.The result is that small, medium and even large companies can now perform many, if not all, of the same tasks being handled by software products costing tens of thousands of dollars.
  
  Dr. Clark, who maintained his own firm while serving as a full-time business professor, chose to retail this product at a price point lower than that of basic business textbooks for college students.Thus, since basic business textbooks do not provide the details or practical "how to" information that this A. B. Clark Marketing report provides, Dr. Clark feels that this report offers an extremely good value to its purchaser.
  
  In this copyrighted report, Dr. Clark first teaches a person about the different types of forecasting systems, ranging from judgmental to correlation, and regression to time series, models.He then teaches an individual how to build a time series system using the logic employed by major consumer goods and retailing corporations.By working through the simple examples given, a person learns how to handle the effects of seasonality, holidays, days of week, Leap Years, geography, product variations, vacations, inclement weather, trends in data and the like.
  
  Once a reader works through the simple examples, he or she will better understand how leading Fortune 100 companies forecast sales to know when to schedule raw material deliveries, production runs, and product shipments to reduce inventory stockpiling.

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Creed

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Directors A. B. Clark News
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  Dr. Clark's Education and Blue Chip Experience Led to A. B. Clark Marketing's Statistical Services Expertise that Analyzes Operating Data and Sheds Light on Improvements
  
  Dr. Clark took many doctoral level statistics classes at three universities and taught advanced statistical analysis courses at two universities. While teaching such courses, he also published many refereed academic articles dealing with analysis issues.
  
  Just as importantly, Dr. Clark built the artificial intelligence, credit scoring, direct mail, distribution efficiency, fuzzy logic, geoclustering, neural network, prospecting, sales forecasting, spill-and-recapture, and other systems for Fortune 500 corporations. Some of these yielded "canned software" products , sold by companies like A. C. Nielsen, R. R. Donnelley's Metromail, and Fair Isaac, with the latter being the case due to a joint venture between Fair Isaac and Metromail.
  
  A. B. Clark Marketing's Statistical Division Enhances Shareholder Wealth
  
  Before starting A. B. Clark Marketing, Dr. Clark used univariate, multivariate, parametric and nonparametric techniques to determine how 50 million worldwide purchasers were influenced by 1,700 variables. The knowledge gained enhanced market shares on major product lines by 8-10%. Similarly, Dr. Clark improved demand forecast accuracies by 15-20% for domestic and international markets with log-linearized, LOGIT models.
  
  Because of Dr. Clark's Fortune 500 experience, A. B. Clark Marketing conducts questionnaire, panel, focus group, mystery shopping, exploratory, descriptive, causal, correlation, and multiple regression statistical studies.
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  Specific Problem Handled by A. B. Clark & Beneficial Results
  
  Problem: One of the largest battery manufacturers in the United States developed an extended life video camera battery pack. However, management determined that it would be too expensive to get the product into stores due to there being slotting fee costs of approximately $100 per store.
  
  Solution: The remedy that A. B. Clark came up with was to obtain a list of individuals who owned a video camera.

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Directors A. B. Clark News
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  Dr. Clark's Experience as an Award-winning Professor Led to A. B. Clark Marketing's Enlightening Training Programs that Teach Businesspersons How to Improve Output, Use New Technologies, and Better Compete in Global Economy
  
  As a graduate student, Dr. Clark taught business and science classes. These included various marketing and nutrition courses. Dr. Clark later designed corporate training programs and was an award-winning business faculty member at three different institutions.
  
  While a business professor, Dr. Clark taught advertising, channels, communications, management, planning, principles, research, retailing, and statistics courses. Dr. Clark taught at both the undergraduate and graduate levels, and as a full-time marketing professor he consistently received A+ (i.e., scores of 95% and higher) annual evaluations for his teaching, research and service activities. (Putting this into perspective 70% was considered acceptable with no necessary remedial actions.)
  
  Besides his consistently receiving A+ annual evaluations for his teaching, research and service activities, Dr. Clark received top recognitions from students and prestigious awards such as the "Most Excellent Mentor Award" presented by the student class president. Moreover, Dr. Clark is among the very elite group of business professors to ever be listed in both Who's Who Among America's Teachers and Who's Who of Business Leaders.

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Directors A. B. Clark News
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  Because Dr. Clark has served in industry, academia and as the Founder and President of A. B. Clark Marketing, he developed propriety tools for evaluating corporate performance.

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Creed Business Consulting, Marketing Services, Market Research & Market Structure Studies in Houston, TX
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  A. B. Clark Creed

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 6/29/2009    Last Visited: 6/29/2009  

  A. B. Clark Directors A. B. Clark News
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  Dr. A. Bruce Clark founded, when age thirty-five, A. B. Clark Marketing in 1994. Dr. Clark who has three technical and three business degrees from Texas A&M, Saint Louis University, Ohio State and the University of Houston served as the only Ph.D. on the largest (i.e., 200 person Kraft General Foods) account of the world's largest marketing research firm (A. C. Nielsen).
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  Dr. Clark and his team are leaders when it comes to (1) helping companies turn around declining market shares and sales in any of their core businesses, (2) providing direction for startups, and (3) enhancing future business successes.

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 4/21/2006    Last Visited: 8/19/2008  

  A. B. Clark Creed

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  Business Consulting, Marketing Services, Market... - [Cached Version]
  Published on: 4/21/2006    Last Visited: 6/29/2009  

  A. B. Clark Directors A. B. Clark News
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  During its development, individuals were referred to an AOL Hometown page where Dr. Clark's background was posted. However, those who visited that site could not readily focus on the particular services and/or products that were of interest. Likewise, visitors to that location could not find the backgrounds of some of Dr. Clark's associates.

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